KML_FLASHEMBED_PROCESS_SCRIPT_CALLS

Posts Tagged ‘Magic Quadrant’

 

Riding the Gartner Hype Cycle Roller Coaster: Hang on to your Magic Quadrants!

Wednesday, November 28th, 2012 by

Every year, vendors and companies watch to see how providers are positioned in Gartner’s Magic Quadrants. Gartner has been providing Magic Quadrant analysis for many years in different industry verticals, and although the analysis isn’t necessarily the gold standard, it does help those making buying decisions understand each industry a little more clearly.

Since 2009, GoGrid has been in a Gartner Magic Quadrant, and this year we’re happy to announce our inclusion in the 2012 Cloud IaaS Magic Quadrant. Instead of analyzing the comments and positioning of the cloud infrastructure-as-a-service (IaaS) providers, I wanted to take a different approach by focusing on how the Magic Quadrant has evolved over the years in relation to cloud computing, hosting, and IaaS in general.

What’s all the “hype” about?

Many of you may be familiar with another Gartner graphic and report called the “Hype Cycle.” The Hype Cycle graphically represents the evolution of a new technology from its introduction through its maturity. The Cycle is broken into five distinct “slopes,” and looks like this:

Gartner_Hype_Cycle.svg

  • The Technology Trigger phase is where a breakthrough or new technology first begins to garner interest.
  • The Peak of Inflated Expectations is the phase where a technology is seen as the solution to all ills. At this point, the technology is pushed to the limit, with some successes and plenty of failures. There’s a lot of media, marketing, and PR hype during this phase, as its name implies.
  • Once reality sets in, the technology enters the Trough of Disillusionment. In this phase, there isn’t as much media interest and there’s possibly more criticism than praise.
  • As the technology begins to mature and users continue to experiment and innovate, we reach a level of clairvoyance where potential risks and benefits are clearer and there are more solutions that use the technology. This phase is the Slope of Enlightenment.
  • When real-world applications appear and are accepted and the value proposition gains traction, the technology hits the Plateau of Productivity, where more widespread adoption occurs. Once the technology reaches this level, it has become established and viable.

Like many transforming technologies before it, cloud computing is working its way through this Hype Cycle roller coaster. Five years ago, the cloud was chugging up the hill to get ready for the ride, and more recently, it’s sped down the descent as the technology gained momentum. Where does it stand currently? There are many opinions, of course, but I believe we’re enjoying the ride to the Plateau of Productivity. (more…) «Riding the Gartner Hype Cycle Roller Coaster: Hang on to your Magic Quadrants!»

Press Release: GoGrid Placed in Visionaries “Magic Quadrant”

Tuesday, January 11th, 2011 by

Today GoGrid announced that it has been positioned in Gartner’s Visionaries quadrant as outlined within the December 2010 Magic Quadrant for Cloud Infrastructure as a Service and Web Hosting.

About the Magic Quadrant

The Magic Quadrant is copyrighted 2010, by Gartner, Inc. and is reused with permission. The Magic Quadrant is a graphical representation of a marketplace at and for a specific time period. It depicts Gartner’s analysis of how certain vendors measure against criteria for that marketplace, as defined by Gartner. Gartner does not endorse any vendor, product or service depicted in the Magic Quadrant, and does not advise technology users to select only those vendors placed in the “Leaders” quadrant. The Magic Quadrant is intended solely as a research tool, and is not meant to be a specific guide to action. Gartner disclaims all warranties, express or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.

Access to Gartner’s Magic Quadrant Report

For a limited time, the full Gartner Magic Quadrant study will be available on the GoGrid home page. Please look for the following graphic there and click through to register to download the full report:

GG_MQ_2010

Press Release

press_release_GoGrid_logo_sm

(more…) «Press Release: GoGrid Placed in Visionaries “Magic Quadrant”»

Press Release: GoGrid Placed in Visionaries “Magic Quadrant”

Wednesday, July 8th, 2009 by

Today we had some very exciting news. GoGrid has been positioned in Gartner’s Visionaries Quadrant for Web Hosting and Hosted Cloud System Infrastructure Services (On Demand) in the Magic Quadrant.

About the Magic Quadrant
The Gartner Magic Quadrant is copyrighted July 2009 by Gartner, Inc., and is reused with permission. The Magic Quadrant is a graphical representation of a marketplace at and for a specific time period. It depicts Gartner’s analysis of how certain vendors measure against criteria for that marketplace, as defined by Gartner. Gartner does not endorse any vendor, product or service depicted in the Magic Quadrant, and does not advise technology users to select only those vendors placed in the “Leaders” quadrant. The Magic Quadrant is intended solely as a research tool, and is not meant to be a specific guide to action. Gartner disclaims all warranties, express or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.

For a limited time, the full Gartner Magic Quadrant study is available on the GoGrid home page. Simply look for this graphic and click through for the full report:

magic_quadrant_button

The report is only available until October 7th, 2009 so get it now!

The press release is available online and the full text is provided below:

(more…) «Press Release: GoGrid Placed in Visionaries “Magic Quadrant”»