Small and medium-sized businesses (SMBs) are doing everything in their power to gain a competitive advantage over rival enterprises that often have more exhaustible resources. In many cases, SMBs are adopting cloud computing services to achieve these goals, as the technology is now well known for its ability to reduce costs and drive innovation.
A recent report by Spiceworks highlighted the growing trend among SMBs to migrate to the cloud, noting that 36 percent of SMBs are already using cloud servers. Another 9 percent said they plan to be using the cloud within a year, while another 28 percent of SMB decision-makers are actively looking for the right provider and services to cater to specific needs.
To complicate matters for cloud vendors, not all SMBs are looking for the same thing. While the majority of companies require a highly scalable environment that is capable of supporting high-volume and long-term storage at an affordable cost, each executive has his or her own specific demands. As a result, Spiceworks narrowed down the list to five specific categories that most cloud users fall into.
The ‘nuts and bolts’ buyer
These individuals are usually the nitty gritty decision-makers that ensure the cloud solutions are functional and within a specific budget, Spiceworks noted. In many cases, these executives will ask questions about monthly expenses, maintenance costs and other practical financial questions in regard to specific services and applications.
The defensive purchaser
While getting down to the fine financial points is important, many organizations need to ensure cloud environments support a firm’s ability to meet compliance requirements. For this reason, some decision-makers are classified as the “CYA” buyers, as they are more focused on asking providers questions regarding data protection, audit support and other security aspects, Spiceworks noted. In general, cloud computing environments are highly secure, as this is a major competitive point for vendors, InfoWorld said in another report.