Posts Tagged ‘Hype Cycle’

 

Riding the Gartner Hype Cycle Roller Coaster: Hang on to your Magic Quadrants!

Wednesday, November 28th, 2012 by

Every year, vendors and companies watch to see how providers are positioned in Gartner’s Magic Quadrants. Gartner has been providing Magic Quadrant analysis for many years in different industry verticals, and although the analysis isn’t necessarily the gold standard, it does help those making buying decisions understand each industry a little more clearly.

Since 2009, GoGrid has been in a Gartner Magic Quadrant, and this year we’re happy to announce our inclusion in the 2012 Cloud IaaS Magic Quadrant. Instead of analyzing the comments and positioning of the cloud infrastructure-as-a-service (IaaS) providers, I wanted to take a different approach by focusing on how the Magic Quadrant has evolved over the years in relation to cloud computing, hosting, and IaaS in general.

What’s all the “hype” about?

Many of you may be familiar with another Gartner graphic and report called the “Hype Cycle.” The Hype Cycle graphically represents the evolution of a new technology from its introduction through its maturity. The Cycle is broken into five distinct “slopes,” and looks like this:

Gartner_Hype_Cycle.svg

  • The Technology Trigger phase is where a breakthrough or new technology first begins to garner interest.
  • The Peak of Inflated Expectations is the phase where a technology is seen as the solution to all ills. At this point, the technology is pushed to the limit, with some successes and plenty of failures. There’s a lot of media, marketing, and PR hype during this phase, as its name implies.
  • Once reality sets in, the technology enters the Trough of Disillusionment. In this phase, there isn’t as much media interest and there’s possibly more criticism than praise.
  • As the technology begins to mature and users continue to experiment and innovate, we reach a level of clairvoyance where potential risks and benefits are clearer and there are more solutions that use the technology. This phase is the Slope of Enlightenment.
  • When real-world applications appear and are accepted and the value proposition gains traction, the technology hits the Plateau of Productivity, where more widespread adoption occurs. Once the technology reaches this level, it has become established and viable.

Like many transforming technologies before it, cloud computing is working its way through this Hype Cycle roller coaster. Five years ago, the cloud was chugging up the hill to get ready for the ride, and more recently, it’s sped down the descent as the technology gained momentum. Where does it stand currently? There are many opinions, of course, but I believe we’re enjoying the ride to the Plateau of Productivity. (more…) «Riding the Gartner Hype Cycle Roller Coaster: Hang on to your Magic Quadrants!»