Who says that Marketing can’t be fun! Last month, we decided to sponsor CNETs Buzz Out Loud podcast “of indeterminate length” and set out to create a simple video promotion that would run within the podcast. After the sponsorship ad had been running for a week or so and us monitoring the progress, we noticed a funny trend. It actually had a following and had pointed out a “theme”. To that end, we put our creative hats on and decided to simply run with it and produced a follow-up video.
Instead of trying to write about the evolution of the ad, I decided to put together a quick video that explains it all:
For the creation of this ad, we did everything in-house. We would love to get some comments on this! And share it with others.
And there is more to come so be sure to stay tuned…