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Like many of you, I’m a huge fan of cloud computing. I’ve been lucky enough to see first-hand how the cloud has enabled thousands of companies worldwide get started without having to spend large amounts of CapEx or commit to long term OpEx contracts just to realize an idea or launch a product without any notion of whether it will be a bust or the next big thing.

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I started working at GoGrid’s originating company ServePath in 2005 where our main product lines were dedicated servers and collocation services. ServePath was a pioneer in dedicated managed servers at a time when private networks and load balancing on shared network infrastructure were not yet productized.

John Keagy, GoGrid’s Founder & CEO (now Executive Chairman), was always pushing the boundaries within the four walls of our data center with his motto, “complex infrastructure made easy.” It was with this vision that GoGrid was developed and became a very successful provider of Infrastructure as a Service. However it’s also because of that same vision the GoGrid Ops team has spent countless hours at a whiteboard figuring out how to support “complex infrastructure made easy”.

In the six-plus years of building out our data centers and revamping them to support the constant growth of our cloud computing platform, one thing has stayed constant: power density continues to increase. When we first filled up our flagship San Francisco facility, we had power capacity to spare. As the growth of our dedicated server service became even more compelling over collocation, we started seeing an uptick in our power utilization per rack; power density was increasing from 2-3 kilowatts per rack up to 4-5 kilowatts per rack – that is when we first realized that power could become our limiting factor in our data center if this trend continued. In 2007 when GoGrid was being developed, we were asked to build out the infrastructure to support 7 – 10 kilowatts per rack, a 250% – 500% increase in power density per rack! At 2-3 kilowatts per rack, imagine you’re sitting in a small office with a space heater and you turn it on full blast, it can get a bit warm, however you can stay in the room and continue to work. When we were tasked to build racks at 7- 10 kilowatts, it was like adding 25 space heaters in the same size room; unless you make some changes to your cooling system and redesign your rack layout, you are going to feel the heat real fast. As you can imagine, not only did this create a challenge in regards to supporting that much power, cooling that much power became quite a challenge as well. But we have overcome these challenges and continue to grow.

You may be wondering how much is GoGrid’s power bill with that type of power density, and whether it is even economically scalable. Without breaking out the spreadsheets, I can assure you that one of the many benefits of cloud computing is power saving. You see, in the past, 20 servers could be supported by a dedicated server rack drawing 2 – 3 kilowatts of power, but now we can support over 2,000 virtual (multi-tenant) servers with the same rack drawing 7-10- kilowatts of power! Feel free to call me a bit of a geek, but it’s that type of efficiency that excites me to work at one of the world’s leading infrastructure as service companies.

There have been and will continue to be many challenges that the Ops Team will face as we transform our datacenters to support GoGrid’s cloud infrastructure, stories that I will be happy to share both the challenges and the benefits in future postings. For now, I hope I have given you a bit of insight into GoGrid and the power benefits that come with cloud computing.


The financial rag-writers are cloud-washing their stories. Writers are “spin” experts so cut them some slack given that every IT related company is now miraculously selling “cloud” computing. It is no surprise that they have slapped the “cloud” label on the recent acquisitions of Terremark, Navisite and Savvis.

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Some great hosting companies have been bought recently but not any true “cloud computing” companies. Even the Wall Street people can understand that the so-called “cloud” revenues of these hosting companies are too small to be meaningful. How much clearer could the Savvis CEO be than to state that only $5 million of their nearly $1 billion in revenue is “cloud”?

Here’s a question for the wizards of Wall Street: Do you think a massive telecommunications company with a name like “CenturyLink” is going to be on the forefront of ushering in a new paradigm in computing? Which century? This doesn’t seem to be the track record for the 21st century. Acquirers like this admit that they are buying these kewl hosting companies because telecom is stale. Let’s hope that these self-confessed dinosaurs don’t take these formerly kewl hosting companies and prevent them from developing any cutting edge cloud offerings. This isn’t cloud consolidation, this is smoke from the mega-boardroom with a mandate to sell networks not develop technology.

Maybe these acquisitions sound “cloudy” because the marketing literature has the word “virtualization”? Ooooh. I bet stock-pickers really love the words “hypervisor” and “virtualization” ’cause those words sound high tech.  They sound like they could be the type of technology that must be the underpinning of cloud computing. They even are reminiscent of Star Trek as in “beam me up some servers Scottie”. “Now that must be cloud computing” they must think to themselves, “I need some exposure to this cloud computing revolution so I’m gonna look for stocks that ‘have’ this virtualization technology”. What they don’t realize is that hypervisors and virtualization are free, old news, and only one of many elements that make for state-of-the-art clouds.

True clouds enable a type of computing that was never before possible. True clouds are the choice of the new Internet companies because they let them compute in new ways that make their new business models possible.  The new best practices in computing require programmable infrastructure that is truly on-demand and massively scalable in a fully automated fashion and super cost effective. The state-of-the-art clouds enable this new genre of computing using purpose-built software that makes it all happen on commodity hardware powering über-efficient and massively-multi-tenant platforms that also enable great margins to the provider.

Clouds are still developing and merely keeping pace isn’t possible for companies dependent on vendors for technology to resell. Things are moving super-fast in cloud computing and that mandates a strong competence in R&D because you cannot buy the technology needed to compete with Amazon. And if you could buy the technology needed to compete with Amazon then you wouldn’t be relevant in terms of price. Even if you believe that these were cloud computing companies that were acquired, and we could debate the point, the safe bet is that they will become less relevant quickly.

Hearty congratulations to our hosting industry friends at Terremark, Navisite and Savvis! We’re happy for you and we praise your excellent work keeping valuations high for the hosting industry.


Yesterday, I posted an article about a webinar we held that was targeted at current GoGrid users. To round out the mix, we held another webinar geared towards users who might be new to Cloud Computing and GoGrid itself. This second webinar, titled “Complex Infrastructure Made Easy – Learn How You Can Leverage the GoGrid Cloud” was recorded on 6/29/10.

Similar to its predecessor, this webinar covered many aspects of the GoGrid 3.0 release. Presenters were Jeff Samuels, Michael Sheehan and Kole Hicks of GoGrid. The topics we discussed included:

  • Overview: Complex Infrastructure Made Easy
  • Landscape & GoGrid 3.0: What is the Cloud, GoGrid 3.0 new features
  • Partner Ecosystem: Solutions from the GoGrid Exchange
  • GoGrid’s Unique Value Proposition: Direction of the GoGrid Cloud

If you were unable to attend this webinar, the full recording is available below as well as on our Vimeo channel:

GoGrid 3.0 Webinar: Learn How You Can Leverage the GoGrid Cloud from GoGrid on Vimeo.

The presentation deck is also embedded below and is similarly available on our SlideShare channel:

We realize that it is very difficult to cover all of the features and services available to GoGrid customers. This webinar obviously only touches upon a few key items. We encourage you to explore the newly redesigned GoGrid website and be sure to contact a Sales Representative should you have any additional questions.

If there are other topics you would like to see covered in future webinars (or blog posts), please leave a comment and let me know.


With the release of GoGrid 3.0 a few weeks ago, we held a webinar titled “Complex Infrastructure Made Easy – Learn About the GoGrid 3.0 Release & Our New East Coast Datacenter“. This webinar was primarily geared towards current GoGrid customers. We also did a webinar the next day that was targeted at people who are new to Cloud Computing and GoGrid. I will be posting that webinar shortly as well.

This webinar was recorded on June 28, 2010, the day of the official release of GoGrid 3.0. Presenters were Mario Olivarez & Justin Kitagawa of GoGrid and Ryan Holland of TrendMicro. The topics included:

  • Overview: Complex Infrastructure Made Easy – GoGrid’s unique value proposition
  • GoGrid 3.0: The latest version of the GoGrid platform – East Coast demo
  • GoGrid Security: New services from Cisco, Fortinet, TrendMicro & Sentrigo
  • PCI Compliance: PCI compliance in the GoGrid Cloud – Demo with TrendMicro
  • Questions & Answers

I realize that not all GoGrid customers were able to attend this webinar, so I have provided the full recording below (it is also available on our Vimeo channel):

GoGrid 3.0 Webinar: Learn About the GoGrid 3.0 Release & New Datacenter from GoGrid on Vimeo.

Also, for those interested in seeing just the presentation slide deck, that too is available for viewing below (as well as online in our SlideShare channel):

If you have any questions about the content that was covered within this webinar, please leave a comment on this post and I will be sure that it is answered. Also be sure to check the “Webinar” category on the GoGrid blog for past webinars that have been delivered.

Are there any topics you would like covered in future webinars? Please let me know.


Following the announcement yesterday of the launch of GoGrid 3.0, today we officially announced the opening and availability of a new GoGrid datacenter presence on the East Coast in Ashburn, VA. We have partnered with Equinix (Nasdaq: EQIX), a premier provider of global data center services. GoGrid users now the the ability to provision infrastructure in both the West Coast and East Coast. This was a frequent request from our customers so we are excited to now have this ability within GoGrid.

More information about the new datacenter can be found here.

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Below is the Press Release that we sent out about the new datacenter:

GoGrid Continues Expansion with New East Coast Data Center

GoGrid Deploys Into Equinix to Meet Customer Demands

San Francisco, CA – June 30, 2010 – GoGrid, a leading Cloud Infrastructure and Hybrid Hosting Provider, announced today the opening of a new GoGrid data center in Ashburn, Virginia. GoGrid has chosen Equinix, Inc (Nasdaq: EQIX), a leading provider of global data center services as its data center partner as it continues to expand operations.

“We’re pleased to announce that GoGrid cloud computing services are now available from within our Ashburn, Virginia campus,” said Vince DiMemmo, general manager of Cloud and IT Services at Equinix. “Infrastructure on-demand is something our customers expect to be able to buy as they architect and deploy their Web and IT applications with us, and we’re pleased to add GoGrid as a cloud computing partner supplier.”

The new GoGrid facility is a comprehensive end-to-end hosting environment solution, complete with state-of-the-art environmental controls, power and security systems, and access to more than 165 network suppliers. Multiple interconnection options enable GoGrid cloud computing services to be readily accessible by its customers.

“The decision to expand GoGrid was a direct response to our customers and the market,” said GoGrid CEO & Co-Founder, John Keagy. “We are successfully executing our expansion strategy and securing an East Coast presence is critical for us to scale and capture a significant piece of the fast growing cloud market. We are very excited to be partnering with a leader like Equinix and deployed within their customer-rich Ashburn campus to help fuel the continued growth of GoGrid.”

GoGrid customers who deploy GoGrid Cloud (virtual) servers in multiple data centers receive a single invoice allowing for simplified financial insight into multiple infrastructure locations. Usage by data center will appear as line-item details. Also, the GoGrid API has been updated to allow for programmatic control of objects and appliances in multiple data centers.

For more information about the new GoGrid 3.0 features and East Coast Datacenter, please visit: http://www.gogrid.com/software-update/.

About Equinix
Equinix, Inc. (Nasdaq: EQIX) provides global data center services that ensure the vitality of the information-driven world. Global enterprises, content and financial companies, and more than 575 network service providers rely upon Equinix’s insight and expertise to protect and connect their most valued information assets. Equinix operates 87 International Business Exchange™ (IBX®) and partner data centers across 35 metro areas in North America, Europe and Asia-Pacific.
Important information about Equinix is routinely posted on the investor relations page of its Web site located at http://www.equinix.com/investors. We encourage you to check Equinix’s website regularly for the most up-to-date information.

About GoGrid
GoGrid makes complex infrastructure easy. GoGrid’s Cloud and Hybrid infrastructure hosting enables sysadmins, developers, and IT professionals to create, deploy, and control free f5 load balanced cloud infrastructures and complex hosted virtual server networks with full root access/administrative server control. GoGrid physical and virtual server instances maintain industry standard specifications with no requirement to learn proprietary standards. Deploying GoGrid infrastructure using a Standard or Partner Server Image takes minutes via a web control panel or GoGrid’s API. GoGrid gives users the control of a familiar datacenter environment with the flexibility and immediate scalability of the cloud.

For more information:
Product site: http://www.GoGrid.com

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For the Press Release archive, please visit the GoGrid site.