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Posts Tagged ‘CNET’

 

Video: Part 2 of the GoGrid Ad Running on CNET’s Buzz Out Loud Podcast – More Mafia!

Wednesday, April 28th, 2010 by

A couple of weeks ago, I posted an article about an ad campaign GoGrid is running on CNET’s Buzz Out Loud podcast. Be sure to read that article first and watch the video there before you watch this one! And because of the comments from the BOL chatroom and the hosts, we in the GoGrid Marketing department decided to keep running with the “Mafia” meme. With only a few days left in the campaign, we produced another ad which went live yesterday and I thought it might be fun to share it. So here it is:

Since the campaign is drawing to a close, I wanted to provide some “behind the scenes” details about it. Specifically:

  • It was conceived, scripted and produced entirely in-house in the Marketing/WebDev department
  • All of the Voices and Actors are GoGrid employees
  • Equipment that we used consisted of: a bunch of Macs, Audacity, Flash CS3, Photoshop CS3, iMovie, a Sennheiser mic, an Mbox pre-amp, and some blood, sweat & tears (well, mainly sweat)
  • Despite the themes of both NoHardware.com and The GoGrid Mafia, we are NOT violent people
  • No animals or humans were harmed in the production (aside from that one guy “swimming with the fishes”)

The GoGrid People who contributed directly or appeared in the ads are as follows:

  • Dr. GoGrid – if you haven’t seen NoHardware.com and the videos there, be sure to check it out. Dr. GoGrid is none other than the GoGrid CEO John Keagy
  • The GoGrid Godfather – Jack Duffy, GoGrid’s EVP of Sales, was actually born and raised in New Jersey – that is his actual accent! (And that’s actually him in the ad!)
  • “Blondie” – is played by GoGrid’s HR Manager, Jeryn Carlise, who is actually, not blonde!
  • The “Movie Announcer” – was yours truly, after some audio mixing, all accentuation and phrasing emphasis is mine though
  • Audio – Dale Conboy, Web Developer at GoGrid, plays drums in a band and handled our audio recordings and processing
  • Animation & Video – Sean Slinsky, Lead Web Developer at GoGrid and avid photographer, brought an artistic eye to the video creation & production process
  • Advertising – Alex de Boni, GoGrid’s Online Marketing and Communication Specialist, or resident Brazilian made sure that the i’s were dotted and t’s were crossed around the business side of the campaign

(more…) «Video: Part 2 of the GoGrid Ad Running on CNET’s Buzz Out Loud Podcast – More Mafia!»

Video: Understanding the GoGrid Ad Running on CNET’s Buzz Out Loud Podcast

Thursday, April 15th, 2010 by

Who says that Marketing can’t be fun! Last month, we decided to sponsor CNETs Buzz Out Loud podcast “of indeterminate length” and set out to create a simple video promotion that would run within the podcast. After the sponsorship ad had been running for a week or so and us monitoring the progress, we noticed a funny trend. It actually had a following and had pointed out a “theme”. To that end, we put our creative hats on and decided to simply run with it and produced a follow-up video.

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Instead of trying to write about the evolution of the ad, I decided to put together a quick video that explains it all:

For the creation of this ad, we did everything in-house. We would love to get some comments on this! And share it with others.

And there is more to come so be sure to stay tuned…

Vote for GoGrid in the 2009 Webware 100!

Thursday, April 9th, 2009 by

C|net and Webware have announced their list of user-submitted nominations for the 2009 Webware 100. Of the numerous nominations, GoGrid was then later selected by the Webware editors as one of the final 100 in the list. This is a “People’s Choice” type of award around the best Web 2.0 applications and services. More information about the Webware 100 can be found here.

To jump right to the voting for GoGrid, under the Infrastructure & Storage category, please click here or click the logo below.

webware100-09_vote_l

There are 10 categories that users can vote on, as well as an 11th category where the Webware editors select an additional winner. The categories are:

  • Audio and music: Music streaming and download, podcasting, audio book services, recommendation systems.
  • Browsing: Tools to access online content, including browsers, start pages, RSS readers, widgets, and runtime engines
  • Commerce: Retail, auctions, marketplaces, travel, event tickets, and real estate
  • Communications: E-mail, chat, voice
  • Infrastructure and storage: Web app platforms and tools; online storage and synchronization products
  • Location-based services: Mapping, friend finders, business locators, geographic services (new category for 2009)
  • Photo and video: Photo storage, sharing, and editing; video storage, playback, streaming, editing, and animation
  • Productivity: Tools for work and organization
  • Search and reference: Data and ways to find it; search tools and knowledge repositories like wikis
  • Social and publishing: Social networking, shared online environments, content management, blogging, and micro-blogging
  • Editors’ awards: To be announced, but these will include awards for up-and-coming products, design, innovative use of technology, and so on.

GoGrid was nominated under the “Infrastructure and storage” category and we couldn’t be happier. We have been providing Infrastructure “in the Cloud” since our launch at the beginning of 2008. Others have already “seen the light” as evidenced by our Linux World 2008 Product Excellence Award of BEST OF SHOW.”

(more…) «Vote for GoGrid in the 2009 Webware 100!»

Press Round-up Covering GoGrid API Launch

Friday, July 18th, 2008 by

Yesterday we officially launched the new GoGrid API and I wanted to pass on a few notable mentions that recently appeared in the blogosphere. This release was a fairly significant event for us as well as for users of Cloud Computing because for the first time, users now have a choice of using either a slick and intuitive web-based interface or an Application Programming Interface (API), depending on their needs.

NetworkWorld

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Technology writer, Mark Gibbs, who has been closely following GoGrid’s progress over the past few months writes:

“The GoGrid API is remarkable because of its depth – through a REST-style interface it provides access to everything that the GoGrid platform can do including configuring components, starting and stopping services, and retrieving status information as well as real time usage and billing data. “

He continues by discussing some possible options for hooking the GoGrid API into a Microsoft Visio COM object or C# to use Visio to diagram and control the service architecture. He extends this idea to incorporate the use of Business Objects’ Xcelsius to potentially create comprehensive GoGrid dashboards.

(more…) «Press Round-up Covering GoGrid API Launch»