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Posts Tagged ‘Case Study’

 

Advertising in the Cloud

Thursday, May 2nd, 2013 by

If you’re an online advertising company, you know how important it is to have infrastructure that performs and is resilient, reliable, and available globally. You want to spend your time optimizing your ad delivery across the world, developing your delivery platform, and not on worrying about whether your infrastructure can deliver your content quickly and accurately.

We get advertising. We all click on an online ad or read the messaging or watch the videos. We have customers that are pushing the technology envelope to deliver their advertising to end users. And many of our advertising customers have complex cloud infrastructure powering their platforms.

Advertising in the Cloud - Ad Network architecture

From Big Data architectures to Content Delivery Networks (CDNs) to multi-data-center deployments, our solutions are carefully designed to meet the unique needs of advertising providers. And although you could do it all yourself in our global cloud, we view ourselves as your partner. Our Solutions Architects are available to help you identify the best services we provide for crafting your advertising delivery platform. Remember: You need to design your infrastructure to take advantage of the benefits of cloud computing, and we believe you shouldn’t go at it alone.

Download Gartner’s “The Future of the Mobile Cloud”  for free which discusses how mobile and cloud are experiencing explosive growth! [download]

Three Advertising Leaders

The network architecture charts above are actual representations of 3 of our advertising customers, specifically Brilig (Merkel), Excite Digital Media, and Martini Media. The case studies below discuss the unique challenges each of them faced and how we worked together to develop powerful cloud solutions.

(more…) «Advertising in the Cloud»

How Artizone.com Carved a Path to eCommerce Success

Thursday, February 7th, 2013 by

We recently talked with one of our newest customers, Artizone.com, about how it’s whetting the public’s appetite for local handmade eats with the help of GoGrid’s cloud infrastructure. Artizone.com is a personable online grocery site that combines two of the things people want most: delicious, healthy food and an easy way to get it. Not that the search and discovery process isn’t part of the whole gourmet experience. I’m from New York and I remember spending hours looking for the best deli and the best bakery and the best butcher. The hunt was a lot of fun, and the result was always amazing. But the time I spent getting to three different stores by bus or subway took a huge chunk out of my day and didn’t leave a lot of time to actually enjoy my “finds.”

Of course once online shopping became more than just a novelty, companies began to offer everything from sneakers to snicker doodles via the web—and eCommerce was born. Artizone has taken the “recipe” a step further by crafting a site that focuses on locally grown, organic, and hand-made foods. You can shop “by aisle” just like in a regular supermarket and choose from fresh produce, meats, and seafood. Or you can shop by “artisan” and learn about the folks who actually make the chocolates, breads, and salsas-to-die-for that Artizone carries. There are also pictures of the artisans, which makes you feel just as close to the source of the food as you would at a local Farmer’s Market. Big Al of Big Al’s Texas Rubs looks pretty much like you’d expect, and seeing his picture somehow makes you trust your decision to buy his rub.

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Artizone offers delivery-based service direct to your doorstep in Chicago and Dallas, depending on your locale selection, and ships nonperishable items throughout the US. And with food makers like Black Dog Gelato in Chicago and TJ’s Seafood Market in Dallas, you’re sure to find something new to try. Of course, the key to a great eCommerce website is the actual experience you have on the site. We all know what a good experience feels like: It’s easy to find what you’re looking for, you can get help right away if you need it via chat or phone, and buying is fast and straightforward (a piece of cake, in Artizone’s case). A great experience goes further by offering you things you didn’t know you wanted but suddenly realize you need, like delicious recipes that use the food you purchase on Artizone.com.

If a site’s disorganized or confusing, most of us will drop our cart like a hot potato (!) before we complete our purchase. And eCommerce companies just hate when we do that. They want to grab our attention, entertain and/or inform us, and then close the sale. That’s why creating a site that takes the “eek” out of eCommerce by hiding the behind-the-scenes mechanics is so important. Artizone’s VP of Research and Development, Sagi Briteman, agrees. “It’s liberating to be able to focus on our online store and user experience—and let GoGrid take care of the infrastructure,” he says. When you visit an eCommerce site like Artizone.com, the last thing you want to worry about is the technology that powers it—you should be focused on when you’ll get all the yummy treats you just ordered.

Naturally, eCommerce websites can’t stay the same week after week or we wouldn’t come back again—and again. If the company isn’t adding or refreshing the content, it might be expanding its services or trying to reach a new audience. Each time it expands to a new metropolitan area, for example, Artizone sees a huge jump in the number of food makers and customers it serves. And to make sure it could grow without worrying about how to meet that demand, the company took its time identifying a cloud infrastructure partner that really understood eCommerce.

(more…) «How Artizone.com Carved a Path to eCommerce Success»

Video: Interview with Izoox Co-Founder on Successes Using the GoGrid Cloud

Wednesday, May 23rd, 2012 by

Cloud computing provides all different types of solutions to businesses across the globe. And each solution is unique, especially if carefully crafted to fill a niche. At GoGrid, we love how our customers use our infrastructure in compelling ways, especially when the value that they receive is passed on to their clients.

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One such company is Izoox who came to GoGrid a few years ago in search of a way to add value to their hosting and website management services that they provide to their customers. But sometimes that journey to find the perfect infrastructure solution can be challenging. Izoox, in fact, tested over 60 different providers over a course of 5 years – even having to endure outages where they were put at the end of a queue for support because they weren’t “big” enough. For Izoox, this was unacceptable and they were finding that their customers were suffering and they had to find a cloud infrastructure provider who could not only perform, but could also work hand-in-hand with them to craft the best solution for their needs.

Download the full Izoox Case Study here.

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The Interview

A few months ago, I had the pleasure of interviewing Matthew Scalf, co-owner & co-founder of Izoox to discuss his journey, his pain points along the way, and how he eventually settled on GoGrid as his primary cloud infrastructure partner.

(more…) «Video: Interview with Izoox Co-Founder on Successes Using the GoGrid Cloud»

Press Release & Case Study: Martini Media Delivers Prized Consumer to Advertisers Using GoGrid’s Big Data Solution

Wednesday, May 9th, 2012 by

Hitting the wires in the cloud this morning was our announcement of Martini Media’s customer success story. When we work with our customers, we discover a lot of innovation at work and throughout the process, we assist in crafting the best cloud solution wherever possible. Martini Media’s unique digital platform that advertisers use to reach affluent consumers is a fantastic example of how Big Data and cloud computing can be used to drive business success.

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In case you missed the Press Release, it is available here as well as below. But I encourage you, especially if you are looking for a Big Data solution, to download the Martini Media case study and then talk with one of our Cloud Solutions Architects. Through the use of our Big Data solution, hosted within the GoGrid cloud, Martini Media has been able to:

  • Support 100 percent annual growth
  • Realize the performance benefits of Big Data and the cost advantages of cloud computing
  • Serve targeted ads in as little as 150 milliseconds
  • Reduce latency and increase throughput speed

Case Study - Martini Media - Funnel image

And if you need a primer on Big Data, where it came from and where it can take you, I highly recommend these two articles by GoGrid’s Rupert Tagnipes: (more…) «Press Release & Case Study: Martini Media Delivers Prized Consumer to Advertisers Using GoGrid’s Big Data Solution»

GoGrid at Cloud Connect 2012: Personalizing the Cloud

Monday, February 13th, 2012 by

GoGrid is one of the Platinum Sponsors of this week’s Cloud Connect 2012 conference and Expo at the Santa Clara Convention Center. The event promises to be a memorable one for cloud newcomers as well as those of us trying to keep up with the blazing pace of cloud innovation.

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This year, we’re particularly excited to be focusing on GoGrid’s hybrid infrastructure solution, which we think combines the best of both the physical and virtual worlds. We believe that your company is unique, and your infrastructure should be, too. Stop by our booth 709 to find out what your unique “cloud fingerprint” looks like. Chances are it’s a flavor of our hybrid solution.

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Presentations

Maybe you’re wondering whether to keep your dedicated servers or move to the cloud. What if you could have it all? Join one of our solutions architects as he walks through real-life examples of how hybrid hosting can improve your business’s infrastructure: Tuesday, Feb. 14, 3:35 – 3:55pm in the Cloud Solutions Theater on the Expo Floor. Here’s the presentation description: “Different businesses have different infrastructure needs. And the choices of clouds, colocation, or dedicated services can be daunting if not confusing. So why choose just one when GoGrid’s hybrid architecture (a union of the best of virtual and physical) provides options for both flexibility and growth? Physical hardware provides guaranteed, dedicated, high performance coupled with an assurance of strict data control and security, while cloud architecture scales when your business demands it. Learn the secrets of hybrid hosting and how it can improve your business’s infrastructure in this 20-minute walk-through.

(more…) «GoGrid at Cloud Connect 2012: Personalizing the Cloud»