Posts Tagged ‘BOL’

 

Video: Part 2 of the GoGrid Ad Running on CNET’s Buzz Out Loud Podcast – More Mafia!

Wednesday, April 28th, 2010 by

A couple of weeks ago, I posted an article about an ad campaign GoGrid is running on CNET’s Buzz Out Loud podcast. Be sure to read that article first and watch the video there before you watch this one! And because of the comments from the BOL chatroom and the hosts, we in the GoGrid Marketing department decided to keep running with the “Mafia” meme. With only a few days left in the campaign, we produced another ad which went live yesterday and I thought it might be fun to share it. So here it is:

Since the campaign is drawing to a close, I wanted to provide some “behind the scenes” details about it. Specifically:

  • It was conceived, scripted and produced entirely in-house in the Marketing/WebDev department
  • All of the Voices and Actors are GoGrid employees
  • Equipment that we used consisted of: a bunch of Macs, Audacity, Flash CS3, Photoshop CS3, iMovie, a Sennheiser mic, an Mbox pre-amp, and some blood, sweat & tears (well, mainly sweat)
  • Despite the themes of both NoHardware.com and The GoGrid Mafia, we are NOT violent people
  • No animals or humans were harmed in the production (aside from that one guy “swimming with the fishes”)

The GoGrid People who contributed directly or appeared in the ads are as follows:

  • Dr. GoGrid – if you haven’t seen NoHardware.com and the videos there, be sure to check it out. Dr. GoGrid is none other than the GoGrid CEO John Keagy
  • The GoGrid Godfather – Jack Duffy, GoGrid’s EVP of Sales, was actually born and raised in New Jersey – that is his actual accent! (And that’s actually him in the ad!)
  • “Blondie” – is played by GoGrid’s HR Manager, Jeryn Carlise, who is actually, not blonde!
  • The “Movie Announcer” – was yours truly, after some audio mixing, all accentuation and phrasing emphasis is mine though
  • Audio – Dale Conboy, Web Developer at GoGrid, plays drums in a band and handled our audio recordings and processing
  • Animation & Video – Sean Slinsky, Lead Web Developer at GoGrid and avid photographer, brought an artistic eye to the video creation & production process
  • Advertising – Alex de Boni, GoGrid’s Online Marketing and Communication Specialist, or resident Brazilian made sure that the i’s were dotted and t’s were crossed around the business side of the campaign

(more…) «Video: Part 2 of the GoGrid Ad Running on CNET’s Buzz Out Loud Podcast – More Mafia!»

Video: Understanding the GoGrid Ad Running on CNET’s Buzz Out Loud Podcast

Thursday, April 15th, 2010 by

Who says that Marketing can’t be fun! Last month, we decided to sponsor CNETs Buzz Out Loud podcast “of indeterminate length” and set out to create a simple video promotion that would run within the podcast. After the sponsorship ad had been running for a week or so and us monitoring the progress, we noticed a funny trend. It actually had a following and had pointed out a “theme”. To that end, we put our creative hats on and decided to simply run with it and produced a follow-up video.

GoGrid_bol_banner

Instead of trying to write about the evolution of the ad, I decided to put together a quick video that explains it all:

For the creation of this ad, we did everything in-house. We would love to get some comments on this! And share it with others.

And there is more to come so be sure to stay tuned…