KML_FLASHEMBED_PROCESS_SCRIPT_CALLS

Big Data Changes How Diseases are Diagnosed

July 2nd, 2014 by - 1,978 views

It’s no secret that Big Data is in the process of revolutionizing how we view the world or that it has already transformed a number of industries in the past handful of years. One of the most fascinating areas of development is the health sector, which uses the technology to better diagnose and locate potential risks within patients through analyzing their medical history and symptoms to prevent a problem before it manifests itself. According to recent studies, research is now more critical than ever in nailing down a medical complication.

It's a truth of the contemporary health insurance industry that cutting down costs can be just as important as a patient's health - fortunately, big data offers the ability to improve both using analytic research processes.

Cutting costs can be just as important as a patient’s health – luckily, Big Data can potentially improve both using analytic research processes.

Insurers benefit from locating health risks before they occur
A recent piece in Information Week by Alison Diana explained how Big Data research has helped medical professionals identify a very specific condition using past records and symptoms as their guide.

“While organizations have used a lot of Big Data projects to discern trends, a study conducted by Aetna and GNS Healthcare analyzed data from almost 37,000 members of an Aetna employer customer who opted in for screening of metabolic syndrome – which can lead to chronic heart disease, stroke, and diabetes,” Diana expanded. “GNS analyzed information such as medical claims records, demographics, pharmacy claims, lab tests, and biometric screening results from a two-year period.”

Achieving this impressive result required a mass amount of information from cloud computing servers to narrow results down to a specific patient, something that wouldn’t have been possible to do before the emergence of Big Data technology. Because the risk for metabolic syndrome can now be identified far more quickly than in the past, health insurance providers are taking advantage of Big Data to restructure their systems to save money and reduce complications on behalf of their customers. Research indicated that the condition is 90 percent less likely to affect people if patients have secured primary health care providers and attend regular checkups – by extension, it behooves major providers to tailor their services to whichever processes keep expenses low. Diana spoke with Adam Scott, managing director of Aetna Innovation Labs, about how cloud computing will change the way health insurance is dispersed.

“If we can use information that we have on hand to understand more about disease and risk and provide that information to both our membership and those providers that care for those members, we can drive toward better value, delivered toward better outcomes,” Scott said.

Read the rest of this entry » «Big Data Changes How Diseases are Diagnosed»

Focus on Big Data at Big Telecom Event in Chicago

June 27th, 2014 by - 1,713 views

The Big Telecom Event is an annual summit held by industry publication Light Reading that gathers some of the most important figures in the industry together to discuss progress, problems, and what’s on the horizon as technology continues to develop at a rapid pace. This year’s conference, held at the Sheraton Towers in downtown Chicago, didn’t neglect the massive popularity of Big Data and its emerging uses, which was the main topic of discussion for the panel “The Customer-Driven Telco: Real-Time Analytics, Big Data & CEM.”

The talk was moderated by Heavy Reading Senior Analyst Ari Banerjee and included the following panelists: Adan Pope, the CTO of Business Unit Support Solutions at Ericsson; Amy Millard, the Vice President of Marketing for Support.com; Sid Harshavat, Security Architect for Symantec; and Kevin McGinnis, the Vice President of Development and Operations for Pinsight Media at Sprint.

Focus on cloud infrastructure and organization
Much of what the panel discussed was about using Big Data to its fullest potential – that is, organizing a cloud server and all its data to best serve the customer and the speed at which information can be delivered. Pope suggested that horizontal organization could be a major solution for companies looking to increase accessibility to data for the employees using it because a system with fewer middle levels won’t garble information unnecessarily.

Miller thought another effective way to use the cloud computing technology to its fullest potential was to put a higher emphasis on developing analytics to make sense of large amounts of research-based data much faster to best service a client.

“Organizationally, bringing analytics teams in earlier during development [would be useful],” she commented.

However, Big Data won’t organize itself based on a company’s whim – those involved in the management of data must decide what type of organizational structure makes sense for the needs of its staff before it can be created and used as a cloud infrastructure. CloudTweaks writer Syed Raza commented on the importance of a logical structure for an organization in a recent article.

Read the rest of this entry » «Focus on Big Data at Big Telecom Event in Chicago»

Big Data and the Next Generation

June 25th, 2014 by - 1,902 views

If the past few years of massive growth in Big Data are any indication, the next generation will be entrenched in the technology as more business sectors become aware of the marketing and research benefits that can be gained at a low cost. According to a recent New York Times piece by Stuart Elliot, cloud computing is already changing the future of millennials globally – companies have already begun to use Big Data to inform their shopping habits, major interests, and calculate exactly what their future looks like.

If the past few years of massive growth in big data are any indication, the next generation will be entrenched in the technology as more and more business sectors become aware of the marketing and research benefits that can be gained at a low rate.

If the past few years of massive growth in Big Data are any indication, the next generation will be entrenched in the technology as more business sectors become aware of the marketing and research benefits that can be gained at a low cost.

Emerging uses of Big Data for market research
To present a powerful example of an effort to identify and make use of the spending habits of the oft-lambasted millennial generation, Elliot reported on the merger between two Los Angeles marketing companies – the Intelligence Group, part of the Creative Artists Agency that scouts talent, and Noise, a firm that primarily targets the young adult demographic. It’s a marriage made in Big Data heaven if the two combine their cloud hosting data in an effective manner, and a well-organized infrastructure can pave the way for a methodical system that can predict trends in youth culture before they occur.

Elliot also spoke of a youth research unit in Kansas City, Missouri, called Barkley that is using Big Data to make a profit by establishing advertising consultancy FutureCast. As these mergers and transitions persist, it’s clear that more can be obtained from a hosting cloud ​than mere storage.

“I’m a great believer in focus, specific targets and specific demographics,” John Bernbach, president of Engine USA, told Elliot. He admitted that most marketing companies will “do whatever it takes to reach” this youth audience due to the disposable income often provided by parents as well as the long-term potential young customers represent.

Targeting consumption trends for the next generation
Moving into Big Data now will likely pay off for these firms in major ways in the years to come, if industry growth continues at the same rate. Insurance News Net wrote about a study projecting the fiscal growth of cloud computing technology in the next 6 years. Annual income of the technology will rise 17 percent by the end of the decade. This is a large increase in an already lucrative corner of the cloud industry (2014 sales projections hover around $30 billion), making the use of Big Data an almost mandatory investment for marketing firms that hope to compete.

Read the rest of this entry » «Big Data and the Next Generation»

How Big Data Changes the Way We Relate

June 18th, 2014 by - 2,352 views

Big Data is already changing the way research is done – from weather reports to highly progressive cancer research, most businesses stand to gain from the cloud web hosting phenomenon that major powers are adopting every day. Although the concept of Big Data is still relatively new, the technology has made a major difference not only in how data is collected and processed, but also in how the people using it relate to each other. Need proof? Look no further than the most social corners of the Internet for ample evidence.

It goes without saying that big data is already changing the way research is done today - from the weather reports to highly progressive cancer research, there's few businesses that can't stand to gain a lot from the cloud web hosting phenomenon that more and more major powers are latching onto all the time.

Big Data is already changing the way research is done – from weather reports to highly progressive cancer research, most businesses stand to gain from the cloud web hosting phenomenon that major players continue to adopt every day.

Let the cloud infrastructure find your next star candidate
These days, it’s rare to apply to a job without some type of web component being involved in the material submission process – whether a staff recruiter is scouring services that thrive on cloud hosting sites like LinkedIn or Monster or simply emailing to find the best candidate, the search for the perfect employee has definitely gone digital. This is good news for anyone looking for a new gig who doesn’t want to spend the cash to travel to follow employment leads to various locales, but it also creates a greater need to ensure their web presence is not only strong, but easily found and searched by scouts. Mashable writer James O’Brien wrote a piece on this evolving search process and shared some valuable insights with Ali Benham, the cofounder of popular recruiting firm Riviera Partners.

“Big Data is the future of recruiting, but you can’t just data mine your way to the right candidate,” Benham explained. “You need the right tools, the right combination of external and internal variables and – most importantly – the right people who know how to analyze all of it.”

O’Brien goes on to explain what variables are most important when looking for a new addition to the staff during a web-based search – mainly a quality check in the company’s Human Resources department to follow up on the incredible results Big Data has delivered already. For example, major companies like Xerox have been reaping the rewards of this approach.

“In a single six-month trial period, Xerox was so impressed by the outcome that it decided to keep using Big Data to hire new employees for the center going forward,” O’Brien shared.

Read the rest of this entry » «How Big Data Changes the Way We Relate»

Developments Show Big Data is Here to Stay

June 12th, 2014 by - 1,613 views

Big Data detractors, listen up: several recent developments indicate that use of cloud hosting and Big Data continues to increase, with tangible results. In spite of any setback, more and more businesses are adopting cloud technology and the security options required to keep their information safe, and those opting to use cloud storage for high volumes of data are beginning to see results. Not only is the system becoming more popular, it’s becoming smarter, too.

Big data detractors, step down - a number of recent developments indicate that use of cloud hosting and big data continues to increase, with tangible results.

Big Data detractors, listen up: several recent developments indicate that use of cloud hosting and Big Data continues to increase, with tangible results.

Big Names Endorse Big Data
InformationWeek writer Doug Henschen published a recent criticism of media coverage on Big Data, implying that a lot of reports are intended to scare off potential users in the interest of keeping older, less-efficient and less-secure systems in place.

“Media coverage of Big Data tends to fall into two broad categories: stories that are abstract, philosophical, or speculative about what Big Data is all about and how it will or won’t change the world; and more-concrete analyses about specific new capabilities or actual projects delivering results,” he wrote before providing readers with a long list of facts about why the detractors had the wrong idea.

Unsurprisingly, the use of cloud hosting providers has created positive changes in a number of major fields, many of which Henschen cites. The Weather Company, a large organization responsible for the all-popular Weather Channel and all its applications, is in the process of moving its massive information database to a cloud server not only to reduce the cost and risk of in-house data management, but also to increase the efficiency of its service. The cloud-based service will let The Weather Company take in more than 20 terabytes of data to analyze weather patterns every day and provide optimal speed for delivering the information to consumers.

A similar success occurred in the health sector when startup company Hadoop was able to harness cloud storage to analyze large volumes of cancer research to expedite the development of a potentially effective vaccine. When dealing with the issue of large amounts of data that are contained in massive files, the use of Big Data is a win-win for an organization’s bottom line as well as the for consumers that stand to benefit from the products.

Read the rest of this entry » «Developments Show Big Data is Here to Stay»