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Archive for the ‘Software Defined Networking’ Category

 

Big Data and the Next Generation

Wednesday, June 25th, 2014 by

If the past few years of massive growth in Big Data are any indication, the next generation will be entrenched in the technology as more business sectors become aware of the marketing and research benefits that can be gained at a low cost. According to a recent New York Times piece by Stuart Elliot, cloud computing is already changing the future of millennials globally – companies have already begun to use Big Data to inform their shopping habits, major interests, and calculate exactly what their future looks like.

If the past few years of massive growth in big data are any indication, the next generation will be entrenched in the technology as more and more business sectors become aware of the marketing and research benefits that can be gained at a low rate.

If the past few years of massive growth in Big Data are any indication, the next generation will be entrenched in the technology as more business sectors become aware of the marketing and research benefits that can be gained at a low cost.

Emerging uses of Big Data for market research
To present a powerful example of an effort to identify and make use of the spending habits of the oft-lambasted millennial generation, Elliot reported on the merger between two Los Angeles marketing companies – the Intelligence Group, part of the Creative Artists Agency that scouts talent, and Noise, a firm that primarily targets the young adult demographic. It’s a marriage made in Big Data heaven if the two combine their cloud hosting data in an effective manner, and a well-organized infrastructure can pave the way for a methodical system that can predict trends in youth culture before they occur.

Elliot also spoke of a youth research unit in Kansas City, Missouri, called Barkley that is using Big Data to make a profit by establishing advertising consultancy FutureCast. As these mergers and transitions persist, it’s clear that more can be obtained from a hosting cloud ​than mere storage.

“I’m a great believer in focus, specific targets and specific demographics,” John Bernbach, president of Engine USA, told Elliot. He admitted that most marketing companies will “do whatever it takes to reach” this youth audience due to the disposable income often provided by parents as well as the long-term potential young customers represent.

Targeting consumption trends for the next generation
Moving into Big Data now will likely pay off for these firms in major ways in the years to come, if industry growth continues at the same rate. Insurance News Net wrote about a study projecting the fiscal growth of cloud computing technology in the next 6 years. Annual income of the technology will rise 17 percent by the end of the decade. This is a large increase in an already lucrative corner of the cloud industry (2014 sales projections hover around $30 billion), making the use of Big Data an almost mandatory investment for marketing firms that hope to compete.

(more…) «Big Data and the Next Generation»

How Software Defined Networking Delivers Next-Generation Success

Wednesday, June 5th, 2013 by

Software defined networking (SDN) is today where the cloud was a few years ago, and their paths are quite similar. As cloud providers innovate, they incorporate new, cutting-edge technology to let users do more with their architectures and enable solutions that were previously impossible. Just as the cloud moved people away from physical boxes and bare metal devices, SDN is allowing developers and architects to divorce themselves from proprietary hardware appliances like load balancers and firewalls.

So, what are the similarities between SDN and cloud? How about abstraction or the movement from physical to virtual?

To get a bit more scientific, I jumped over to Google Trends (which looks at search term volume over time) and did a search for “cloud,” “SDN,” “cloud computing,” and “software defined networking.”

cloud-sdn-trends

The results shown here make it pretty obvious that “cloud” continues to grow and overshadow the other terms. Removing “cloud” shows “SDN” making the same upward trajectory as “cloud” does in the graphic below. (Because people have been shortening the term “cloud computing” to simply “cloud,” it’s logical that the term’s search volume is decreasing.)

snd-cloud-comp-software-defined-network-trends

(more…) «How Software Defined Networking Delivers Next-Generation Success»

SDN activity grows, stirs IT network innovation

Friday, May 24th, 2013 by

The software defined networking (SDN) market is new, which is why analysts and the media have varying perspectives on the strategy. For the most part, experts believe SDN is no passing fad and will continue to influence the enterprise architecture in the coming years. At the same time, however, experts believe SDN is still relatively young and in a conceptual stage, meaning developing a project with strong return on investment figures may not yet be possible.

SDN activity grows, stirs IT network innovation

SDN activity grows, stirs IT network innovation

A recent InformationWeek highlighted how SDN promises to deliver similar benefits to cloud computing, including greater infrastructure flexibility, increased utilization of network capacity and reduced operating expenses. While these “promises” are still in theory, largely because SDN has not reached its full adoption yet, the strategies will likely change the status quo in the coming years.

“Today, security, routing and energy management are dictated by the box,” said Nick McKeown, an SDN visionary and Stanford professor, according to InformationWeek. “That’s why the infrastructure hasn’t changed for 40 years.”

While the infrastructure landscape has changed, thanks to the proliferation of virtualization and cloud technologies, networks have long been more traditional. Fortunately, this is changing, as 26 percent of companies are either testing SDN or will have completed its analysis within 12 months, while 4 percent are already finished with the examination phase and have put SDN in production, the news source reported.

SDN improves speed and flexibility
While there are a number of benefits associated with SDN, roughly 66 percent of businesses said the ability to speed up delivery and have a more efficient and flexible network was the top selling point, InformationWeek noted. This is largely because the way companies provision resources needs to change.

(more…) «SDN activity grows, stirs IT network innovation»

Advertising in the Cloud

Thursday, May 2nd, 2013 by

If you’re an online advertising company, you know how important it is to have infrastructure that performs and is resilient, reliable, and available globally. You want to spend your time optimizing your ad delivery across the world, developing your delivery platform, and not on worrying about whether your infrastructure can deliver your content quickly and accurately.

We get advertising. We all click on an online ad or read the messaging or watch the videos. We have customers that are pushing the technology envelope to deliver their advertising to end users. And many of our advertising customers have complex cloud infrastructure powering their platforms.

Advertising in the Cloud - Ad Network architecture

From Big Data architectures to Content Delivery Networks (CDNs) to multi-data-center deployments, our solutions are carefully designed to meet the unique needs of advertising providers. And although you could do it all yourself in our global cloud, we view ourselves as your partner. Our Solutions Architects are available to help you identify the best services we provide for crafting your advertising delivery platform. Remember: You need to design your infrastructure to take advantage of the benefits of cloud computing, and we believe you shouldn’t go at it alone.

Download Gartner’s “The Future of the Mobile Cloud”  for free which discusses how mobile and cloud are experiencing explosive growth! [download]

Three Advertising Leaders

The network architecture charts above are actual representations of 3 of our advertising customers, specifically Brilig (Merkel), Excite Digital Media, and Martini Media. The case studies below discuss the unique challenges each of them faced and how we worked together to develop powerful cloud solutions.

(more…) «Advertising in the Cloud»

How To Enable & Manage the New, Free GoGrid Firewall Service

Wednesday, May 1st, 2013 by

Security and infrastructure don’t always go hand in hand. In fact, many non-adopters of cloud computing have cited the lack of good security as one of the primary reasons they are not wholeheartedly embracing the cloud and all its glory. In some ways, these naysayers are correct: You shouldn’t deploy a cloud or frankly any type of infrastructure without some type of security, whether it’s software-based controls or a hardware device. At GoGrid, it is this desire to overcome security concerns that compelled us to release our free (that’s right FREE) Firewall Service.

When we developed our Firewall Service, we wanted to do more than simply offer a set of blocking rules or a hardware device. We wanted our solution to be centrally managed, easy to use and configure, fully featured, integrated across all our data centers, reliable, programmatically controlled, highly available, flexible, elastic, self-healing…whew! And did I mention, free? As we did for our new Dynamic Load Balancers, we embraced the concepts of software-defined networking (SDN) when architecting our Firewall Service.

Our research showed that for small environments, software-based firewalls (like IPtables or a Windows Firewall) worked just fine, provided the infrastructure didn’t need to scale. Similarly, hardware-based firewalls were great for enterprise-grade installations (but remember, if you get one hardware device, you typically need another one ready as a failover). We wanted to do it better. You can read more about the theory behind our cloud Firewall Service in this article.

As with my previous How To articles, there are 3 easy steps in the Firewall Service setup:

1. Create a Security Group
2. Define
a Policy
3. Add
a Connection

GoGrid’s Firewall Service is distributed and global. That means that once it’s configured, it automatically synchronizes across all our data centers. If you have multiple web servers in multiple GoGrid data centers, you simply define the Security Groups and Policies, connect the servers, and you’re done. Any future policy changes are automatically synchronized to the connected servers. Simple, right? Let’s see how to set up the Firewall Service. (more…) «How To Enable & Manage the New, Free GoGrid Firewall Service»