The ongoing adoption of digital technologies has created mountains of information for the private sector, enabling decision-makers to capture, analyze and use resources to improve operations. This occurrence, commonly known as big data, is one of the main drivers behind cloud computing adoption strategies because the flexible hosted environments offer firms a scalable, on-demand infrastructure that is perfect for managing the ever-increasing volumes of information.
Gartner recently highlighted the growing demand for big data, noting that 42 percent of companies have either already adopted the strategies or plan to do so within the next year. This suggests that 2013 will be a major year for the trend, giving the private sector new opportunities to leverage information to their advantage.
The report said necessity and conviction are the two main reasons to leverage big data, though many firms are still in the early phases of adoption and have yet to understand the best ways to embrace technologies associated with the movement.
“Business and IT executives regularly say that information is one of their company’s greatest assets,” said Doug Laney, research vice president at Gartner. “Businesses are increasingly managing and deploying information more effectively than ever, but certainly not with the well-honed asset management discipline applied to their traditional material, financial or other intangible assets.”
The big data-enabled future
While the big data phenomenon is not necessarily a new trend in the business world, it is rapidly picking up momentum as organizations continue to use tools like social media and mobile devices that produce mountains of information per use. In the coming years, leveraging big data will be a necessity to remain competitive because the insight gathered will allow firms of all sizes to reduce costs, improve customer service and strengthen efficiency in the workplace.