Archive for the ‘Cloud Server’ Category

 

Advertising in the Cloud

Thursday, May 2nd, 2013 by

If you’re an online advertising company, you know how important it is to have infrastructure that performs and is resilient, reliable, and available globally. You want to spend your time optimizing your ad delivery across the world, developing your delivery platform, and not on worrying about whether your infrastructure can deliver your content quickly and accurately.

We get advertising. We all click on an online ad or read the messaging or watch the videos. We have customers that are pushing the technology envelope to deliver their advertising to end users. And many of our advertising customers have complex cloud infrastructure powering their platforms.

Advertising in the Cloud - Ad Network architecture

From Big Data architectures to Content Delivery Networks (CDNs) to multi-data-center deployments, our solutions are carefully designed to meet the unique needs of advertising providers. And although you could do it all yourself in our global cloud, we view ourselves as your partner. Our Solutions Architects are available to help you identify the best services we provide for crafting your advertising delivery platform. Remember: You need to design your infrastructure to take advantage of the benefits of cloud computing, and we believe you shouldn’t go at it alone.

Download Gartner’s “The Future of the Mobile Cloud”  for free which discusses how mobile and cloud are experiencing explosive growth! [download]

Three Advertising Leaders

The network architecture charts above are actual representations of 3 of our advertising customers, specifically Brilig (Merkel), Excite Digital Media, and Martini Media. The case studies below discuss the unique challenges each of them faced and how we worked together to develop powerful cloud solutions.

(more…) «Advertising in the Cloud»

How To Enable & Manage the New, Free GoGrid Firewall Service

Wednesday, May 1st, 2013 by

Security and infrastructure don’t always go hand in hand. In fact, many non-adopters of cloud computing have cited the lack of good security as one of the primary reasons they are not wholeheartedly embracing the cloud and all its glory. In some ways, these naysayers are correct: You shouldn’t deploy a cloud or frankly any type of infrastructure without some type of security, whether it’s software-based controls or a hardware device. At GoGrid, it is this desire to overcome security concerns that compelled us to release our free (that’s right FREE) Firewall Service.

When we developed our Firewall Service, we wanted to do more than simply offer a set of blocking rules or a hardware device. We wanted our solution to be centrally managed, easy to use and configure, fully featured, integrated across all our data centers, reliable, programmatically controlled, highly available, flexible, elastic, self-healing…whew! And did I mention, free? As we did for our new Dynamic Load Balancers, we embraced the concepts of software-defined networking (SDN) when architecting our Firewall Service.

Our research showed that for small environments, software-based firewalls (like IPtables or a Windows Firewall) worked just fine, provided the infrastructure didn’t need to scale. Similarly, hardware-based firewalls were great for enterprise-grade installations (but remember, if you get one hardware device, you typically need another one ready as a failover). We wanted to do it better. You can read more about the theory behind our cloud Firewall Service in this article.

As with my previous How To articles, there are 3 easy steps in the Firewall Service setup:

1. Create a Security Group
2. Define
a Policy
3. Add
a Connection

GoGrid’s Firewall Service is distributed and global. That means that once it’s configured, it automatically synchronizes across all our data centers. If you have multiple web servers in multiple GoGrid data centers, you simply define the Security Groups and Policies, connect the servers, and you’re done. Any future policy changes are automatically synchronized to the connected servers. Simple, right? Let’s see how to set up the Firewall Service. (more…) «How To Enable & Manage the New, Free GoGrid Firewall Service»

How To Create an Auto-Scaling Web Application on GoGrid (Part 1 – Theory)

Tuesday, April 23rd, 2013 by

Creating an auto-scaling web application is an ideal use of cloud computing. Although manually scaling your infrastructure is easy in the GoGrid cloud, programmatically controlling your infrastructure to scale automatically is an even better example of the power of the cloud. This scenario–an application that can increase and decrease its server count, and therefore capacity, based on the load it’s experiencing at any given time–makes IT professionals, sysadmins, and application developers alike extremely happy. And it’s also something you can build using out-of-the-box tools in GoGrid.

We’ve divided this topic into two articles:

Part 1 (this article) – The Theory of Auto-Scaling:

  • Background: traditional vs. cloud hosting
  • Programmatically architecting a solution
  • The underlying Orchestration methodology

Part 2 – A Proof of Concept of Auto-Scaling:

  • Do-it-yourself Orchestration
  • Proof-of-concept examples

(more…) «How To Create an Auto-Scaling Web Application on GoGrid (Part 1 – Theory)»

What is Auto-Scaling, How Does it Work, & Why Should I Use it?

Monday, March 11th, 2013 by

When I think about the phrase “auto-scaling,” for some reason it conjures up the word “Transformers.” For those not familiar with the Transformers genre of cartoons, toys, games, and movies, it is essentially about cars that turn into robots or vise versa, depending on how you look at it. When they need to fight or confront a challenge, Transformers will scale up from a vehicle (a car, truck, airplane, etc.) into a much larger robot. Then, when the challenge subsides, they scale back down to a vehicle.

Transformers 4 Movie

Image source: teaser.trailer.com

Scaling Explained

Scaling – in terms of infrastructure – is a similar concept, but applied to the horizontal or vertical scaling of servers. Horizontal scaling means adding (or removing) servers within an infrastructure environment. Vertical scaling involves adding resources to an existing server (like RAM).

Let’s look at an example. An author of a content creation website may write an article that attracts the attention of the social media community. What starts as a few views of the article per minute, once shared by many in social media, may result in hundreds or thousands of requests for this article per minute. When this spike in demand occurs, the load to the server or servers handling the website’s content may experience extreme load, affecting its ability to respond in a timely manner. The results can vary from long page loads to the server actually crashing under the additional peak load. In the past, this scenario used to be known as the “Digg effect” or “Slashdot effect.”

Although this type of success is great publicity for the author, it’s bad for the brand hosting the content. And, if users encounter slow or inaccessible websites, they’re less likely to return for other content at a later point, which can eventually result in a loss of revenue.

(more…) «What is Auto-Scaling, How Does it Work, & Why Should I Use it?»

Public Cloud Infrastructure Continues Gaining Momentum

Wednesday, March 6th, 2013 by

As the prospect of using cloud infrastructure technologies continues to influence decision-makers to adopt hosted services, companies are forced to choose which model they will implement: the private, public or hybrid network. In most cases, organizations are opting for the public cloud, because its multi-tenant environment and low buy-in opportunity lets firms of all sizes embrace the services.

A recent report by Gartner highlighted the progress of the public cloud, noting that it is forecast to generate roughly $131 billion in revenue in 2013, up 18.5 percent from the 2012 value of $111 billion. As executives gain more confidence in the cloud, they will leverage the solutions for a broader range of purposes, hoping to extend the value of the services to more departments and teams within the organization.

Public cloud infrastructure continues gaining momentum

Public cloud infrastructure continues gaining momentum

“The continued growth of the cloud services market will result from the adoption of cloud services for production systems and workloads, in addition to the development and testing scenarios that have led as the most prominent use case for public cloud services to date,” said Ed Anderson, research director at Gartner. “Evidence of this growth is found in the increasing demand for cloud services from end-user organizations, met by an increased supply of cloud services from suppliers.”

Some models garner more appreciation than others
Although the majority of the public cloud market is forecast to increase, certain segments of the industry will experience faster or more substantial growth than others. Because so many organizations are looking to augment storage, general computing and printing services, for example, the cloud infrastructure portion of the sector is forecast to develop quicker than other services.

Analysts said Infrastructure as a Service (IaaS) grew 42.4 percent in 2012 to generate $6.1 billion in revenue and this rate will continue into this year, expanding 47.3 percent to $9 billion in revenue. This rapid evolution will make IaaS the fastest-growing cloud segment of the global market.

(more…) «Public Cloud Infrastructure Continues Gaining Momentum»