America’s favorite pastime has always been a highly analytical sport, something that technological advancement has only done more to ingratiate into our culture. It seems perfect, then, that Big Data is gaining an important foothold among baseball fans across the country, and its involvement in the statistical side of the game only seems likely to increase in importance in the coming years. Let’s take a look at some of the ways the cloud computing phenomenon is affecting life on the diamond and the people watching at home on the sofa.
Big Data on the field
Like many other methods used to collect marketing information on those interested in a particular sector, baseball venues are able to learn what matters to their customers by offering something in return. According to Samantha Meckler of Smart Data Collective, this goal is accomplished by offering fans tweeting and texting from the stands free on-site Wi-Fi, giving the stadium access to their analytic data to create future advertising decisions based on this information.
“Fans now have the ability to connect at various high-speed access points throughout these spaces,” Meckler reminded readers. “This, at the very least, helps improve phone signal strength and reduce individual data charges. For teams, this provides a gateway for collecting new insights on fan behavior that contribute to an overall data-driven strategy for customer relations.”
When baseball aficionados interact with each other and post their stadium selfies to the cloud infrastructure, this also serves a dual purpose. Any flattering, exciting social media interaction with the brand is free advertising to an entire network of people who may have forgotten the season had started or wanted to buy tickets. This is part of marketing the game experience as the new “cool,” and one’s friends and family have the power to influence that outcome more than an ad on the side of a Facebook feed ever could.
Big Data off the field
Naturally, cloud computing technology has had an equally major influence on the world of sports statistics – the sheer ability to store larger amounts of information to analyze has enabled stats addicts to take their hobby even further and sports reporters to rev their engines.