The Big Telecom Event is an annual summit held by industry publication Light Reading that gathers some of the most important figures in the industry together to discuss progress, problems, and what’s on the horizon as technology continues to develop at a rapid pace. This year’s conference, held at the Sheraton Towers in downtown Chicago, didn’t neglect the massive popularity of Big Data and its emerging uses, which was the main topic of discussion for the panel “The Customer-Driven Telco: Real-Time Analytics, Big Data & CEM.”
The talk was moderated by Heavy Reading Senior Analyst Ari Banerjee and included the following panelists: Adan Pope, the CTO of Business Unit Support Solutions at Ericsson; Amy Millard, the Vice President of Marketing for Support.com; Sid Harshavat, Security Architect for Symantec; and Kevin McGinnis, the Vice President of Development and Operations for Pinsight Media at Sprint.
Focus on cloud infrastructure and organization
Much of what the panel discussed was about using Big Data to its fullest potential – that is, organizing a cloud server and all its data to best serve the customer and the speed at which information can be delivered. Pope suggested that horizontal organization could be a major solution for companies looking to increase accessibility to data for the employees using it because a system with fewer middle levels won’t garble information unnecessarily.
Miller thought another effective way to use the cloud computing technology to its fullest potential was to put a higher emphasis on developing analytics to make sense of large amounts of research-based data much faster to best service a client.
“Organizationally, bringing analytics teams in earlier during development [would be useful],” she commented.
However, Big Data won’t organize itself based on a company’s whim – those involved in the management of data must decide what type of organizational structure makes sense for the needs of its staff before it can be created and used as a cloud infrastructure. CloudTweaks writer Syed Raza commented on the importance of a logical structure for an organization in a recent article.