KML_FLASHEMBED_PROCESS_SCRIPT_CALLS

Archive for the ‘Big Data’ Category

 

Big Data and the Next Generation

Wednesday, June 25th, 2014 by

If the past few years of massive growth in Big Data are any indication, the next generation will be entrenched in the technology as more business sectors become aware of the marketing and research benefits that can be gained at a low cost. According to a recent New York Times piece by Stuart Elliot, cloud computing is already changing the future of millennials globally – companies have already begun to use Big Data to inform their shopping habits, major interests, and calculate exactly what their future looks like.

If the past few years of massive growth in big data are any indication, the next generation will be entrenched in the technology as more and more business sectors become aware of the marketing and research benefits that can be gained at a low rate.

If the past few years of massive growth in Big Data are any indication, the next generation will be entrenched in the technology as more business sectors become aware of the marketing and research benefits that can be gained at a low cost.

Emerging uses of Big Data for market research
To present a powerful example of an effort to identify and make use of the spending habits of the oft-lambasted millennial generation, Elliot reported on the merger between two Los Angeles marketing companies – the Intelligence Group, part of the Creative Artists Agency that scouts talent, and Noise, a firm that primarily targets the young adult demographic. It’s a marriage made in Big Data heaven if the two combine their cloud hosting data in an effective manner, and a well-organized infrastructure can pave the way for a methodical system that can predict trends in youth culture before they occur.

Elliot also spoke of a youth research unit in Kansas City, Missouri, called Barkley that is using Big Data to make a profit by establishing advertising consultancy FutureCast. As these mergers and transitions persist, it’s clear that more can be obtained from a hosting cloud ​than mere storage.

“I’m a great believer in focus, specific targets and specific demographics,” John Bernbach, president of Engine USA, told Elliot. He admitted that most marketing companies will “do whatever it takes to reach” this youth audience due to the disposable income often provided by parents as well as the long-term potential young customers represent.

Targeting consumption trends for the next generation
Moving into Big Data now will likely pay off for these firms in major ways in the years to come, if industry growth continues at the same rate. Insurance News Net wrote about a study projecting the fiscal growth of cloud computing technology in the next 6 years. Annual income of the technology will rise 17 percent by the end of the decade. This is a large increase in an already lucrative corner of the cloud industry (2014 sales projections hover around $30 billion), making the use of Big Data an almost mandatory investment for marketing firms that hope to compete.

(more…) «Big Data and the Next Generation»

How Big Data Changes the Way We Relate

Wednesday, June 18th, 2014 by

Big Data is already changing the way research is done – from weather reports to highly progressive cancer research, most businesses stand to gain from the cloud web hosting phenomenon that major powers are adopting every day. Although the concept of Big Data is still relatively new, the technology has made a major difference not only in how data is collected and processed, but also in how the people using it relate to each other. Need proof? Look no further than the most social corners of the Internet for ample evidence.

It goes without saying that big data is already changing the way research is done today - from the weather reports to highly progressive cancer research, there's few businesses that can't stand to gain a lot from the cloud web hosting phenomenon that more and more major powers are latching onto all the time.

Big Data is already changing the way research is done – from weather reports to highly progressive cancer research, most businesses stand to gain from the cloud web hosting phenomenon that major players continue to adopt every day.

Let the cloud infrastructure find your next star candidate
These days, it’s rare to apply to a job without some type of web component being involved in the material submission process – whether a staff recruiter is scouring services that thrive on cloud hosting sites like LinkedIn or Monster or simply emailing to find the best candidate, the search for the perfect employee has definitely gone digital. This is good news for anyone looking for a new gig who doesn’t want to spend the cash to travel to follow employment leads to various locales, but it also creates a greater need to ensure their web presence is not only strong, but easily found and searched by scouts. Mashable writer James O’Brien wrote a piece on this evolving search process and shared some valuable insights with Ali Benham, the cofounder of popular recruiting firm Riviera Partners.

“Big Data is the future of recruiting, but you can’t just data mine your way to the right candidate,” Benham explained. “You need the right tools, the right combination of external and internal variables and – most importantly – the right people who know how to analyze all of it.”

O’Brien goes on to explain what variables are most important when looking for a new addition to the staff during a web-based search – mainly a quality check in the company’s Human Resources department to follow up on the incredible results Big Data has delivered already. For example, major companies like Xerox have been reaping the rewards of this approach.

“In a single six-month trial period, Xerox was so impressed by the outcome that it decided to keep using Big Data to hire new employees for the center going forward,” O’Brien shared.

(more…) «How Big Data Changes the Way We Relate»

Developments Show Big Data is Here to Stay

Thursday, June 12th, 2014 by

Big Data detractors, listen up: several recent developments indicate that use of cloud hosting and Big Data continues to increase, with tangible results. In spite of any setback, more and more businesses are adopting cloud technology and the security options required to keep their information safe, and those opting to use cloud storage for high volumes of data are beginning to see results. Not only is the system becoming more popular, it’s becoming smarter, too.

Big data detractors, step down - a number of recent developments indicate that use of cloud hosting and big data continues to increase, with tangible results.

Big Data detractors, listen up: several recent developments indicate that use of cloud hosting and Big Data continues to increase, with tangible results.

Big Names Endorse Big Data
InformationWeek writer Doug Henschen published a recent criticism of media coverage on Big Data, implying that a lot of reports are intended to scare off potential users in the interest of keeping older, less-efficient and less-secure systems in place.

“Media coverage of Big Data tends to fall into two broad categories: stories that are abstract, philosophical, or speculative about what Big Data is all about and how it will or won’t change the world; and more-concrete analyses about specific new capabilities or actual projects delivering results,” he wrote before providing readers with a long list of facts about why the detractors had the wrong idea.

Unsurprisingly, the use of cloud hosting providers has created positive changes in a number of major fields, many of which Henschen cites. The Weather Company, a large organization responsible for the all-popular Weather Channel and all its applications, is in the process of moving its massive information database to a cloud server not only to reduce the cost and risk of in-house data management, but also to increase the efficiency of its service. The cloud-based service will let The Weather Company take in more than 20 terabytes of data to analyze weather patterns every day and provide optimal speed for delivering the information to consumers.

A similar success occurred in the health sector when startup company Hadoop was able to harness cloud storage to analyze large volumes of cancer research to expedite the development of a potentially effective vaccine. When dealing with the issue of large amounts of data that are contained in massive files, the use of Big Data is a win-win for an organization’s bottom line as well as the for consumers that stand to benefit from the products.

(more…) «Developments Show Big Data is Here to Stay»

High RAM Cloud Servers for Distributed Caching

Tuesday, June 10th, 2014 by

GoGrid has just released High RAM Cloud Servers on our high-performance fabric. These servers are designed to provide a high amount of available RAM that is most commonly required for caching servers. Like our other recent product releases, these servers are all built on our redundant 10-Gbps public and private network.

High RAM Cloud Servers are available in the following configurations:

High RAM RAM Cores SSD Storage
X-Large 16 GB 4 40 GB
2X-Large 32 GB 8 40 GB
4X-Large 64 GB 16 40 GB
8X-Large 128 GB 28 40 GB
16X-Large 256 GB 40 40 GB

 

 

 

(more…) «High RAM Cloud Servers for Distributed Caching»

How does Big Data fit into marketing?

Tuesday, May 27th, 2014 by

Even midsize businesses looking to cast a wider net are integrating Big Data into their marketing strategies. Make no mistake: Human insight will never become obsolete in the face of analytical marketing. An organization can have the most advanced analysis program on the planet, but if those reviewing the information can’t make heads or tails of it, then there’s no point in using the system.

Diagram of a brand promotion strategy.

Diagram of a brand promotion strategy.

Possessing a robust Marking operation goes far beyond searching for the latest and greatest analysis platform. Although it may lead to success, Marketing isn’t the be-all, end-all solution to every problem. Making the most out of any system is a two-way street: a company’s human assets must regard it as a technological assistant and support it with the appropriate environment.

Move into the cloud
To receive thorough, well-detailed reports, organizations want to be able to aggregate as much digital information as possible. Instead of cramming all  this data onto predefined, legacy platforms, professionals should strongly consider investing in cloud computing. When enterprises decide to move toward remote access, concerns like overworking a system, general server maintenance, and load-balancing are eliminated. The scalable environments can be accessed from almost anywhere, enabling marketers to easily obtain files stored on cloud servers and make decisions wherever they are.

Provide insights
Once an adequate support system has been established, CMOs can begin launching analytics programs to figure out how customers consistently interact with their brand through multiple channels. The question is, how do companies manage such a relentless flow of data? Jason Bowden, a contributor to Business 2 Community, claimed that it all depends on the company’s angle. Gaining insight from a large amount of intelligence doesn’t need to involve feeding it to an unwieldy, self-automated machine in the hope that actionable insights will come out the other end.

Instead, marketers should set clearly defined goals. Do they want to know why a certain product on an e-commerce site isn’t receiving hits? Are they trying to determine how in-store item placement affects customer decisions? These are just two of the many scenarios they may face. Bowman acknowledged a few ways to handle data appropriately:

  • Percolate the information and identify which aspects of a digital marketing campaign can generate greater leads.
  • Filter applicable metrics that will display practical ways to reinforce products and services to entice consumers to invest.
  • Leverage data to create a pattern of how to chart weaknesses, enabling employees to pinpoint the source of issues.

(more…) «How does Big Data fit into marketing?»