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Advertising in the Cloud

Thursday, May 2nd, 2013 by

If you’re an online advertising company, you know how important it is to have infrastructure that performs and is resilient, reliable, and available globally. You want to spend your time optimizing your ad delivery across the world, developing your delivery platform, and not on worrying about whether your infrastructure can deliver your content quickly and accurately.

We get advertising. We all click on an online ad or read the messaging or watch the videos. We have customers that are pushing the technology envelope to deliver their advertising to end users. And many of our advertising customers have complex cloud infrastructure powering their platforms.

Advertising in the Cloud - Ad Network architecture

From Big Data architectures to Content Delivery Networks (CDNs) to multi-data-center deployments, our solutions are carefully designed to meet the unique needs of advertising providers. And although you could do it all yourself in our global cloud, we view ourselves as your partner. Our Solutions Architects are available to help you identify the best services we provide for crafting your advertising delivery platform. Remember: You need to design your infrastructure to take advantage of the benefits of cloud computing, and we believe you shouldn’t go at it alone.

Three Advertising Leaders

The network architecture charts above are actual representations of 3 of our advertising customers, specifically Brilig (Merkel), Excite Digital Media, and Martini Media. The case studies below discuss the unique challenges each of them faced and how we worked together to develop powerful cloud solutions.

Brilig (Merkel): http://www.gogrid.com/case-study/brilig

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Posted in Big Data, CDN, Cloud Computing, Cloud Server, General, GoGrid, Iaas, Industry, Public Cloud, Software Defined Networking | No Comments »

The Top 3 Private Networking Use Cases for CloudLink

Tuesday, April 2nd, 2013 by

Public clouds are fantastic for a majority of infrastructure use cases. And interconnectivity between clouds enables myriad solutions to empower businesses to have multiple synchronized points of presence across the world. Companies can easily set up connections that traverse the public Internet as a means to transmit and potentially synchronize data between cloud data centers. But these connections need to be reliable and more often than not, private.

CloudLink private network between cloud data centers

CloudLink private network between cloud data centers

With public network connections between clouds, users are at the mercy of hops and latency. For example, data may take one route with a particular number of hops, and a second later, may follow a completely different path and take a longer or shorter amount of time based on the connection.

In terms of securing the transport, some companies rely on point-to-point VPN connections using a hardware or software solution or some combination of the two. However, these solutions are also constrained by the connection and have limited speeds.

There are some scenarios or use cases that warrant using dedicated private networking to join geographically dispersed clouds. This is where GoGrid’s CloudLink service comes into play.

GoGrid’s CloudLink is a data center interconnect product—a redundant 10 Gbps pipe that is isolated to GoGrid traffic only. CloudLink enables private network traffic between different servers in GoGrid’s US data centers. As part of our “Complex Infrastructure Made Easy” mission, we designed this service to be basic yet powerful and still meet the needs of demanding organizations. Because this is a private network, much like the private network within GoGrid’s standard cloud infrastructure, there are no bandwidth costs. You simply decide on the connection speed (10 Mbps, 100 Mbps, or 1 Gbps), configure your connection, and pay for just the dedicated connection. (more…) «The Top 3 Private Networking Use Cases for CloudLink»

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Posted in Big Data, Cloud Computing, Cloud Security, Datacenter, Features, General, GoGrid, Iaas, Promotion, Public Cloud, Security | No Comments »

As Big Data Evolves, Cloud Comes into Focus

Wednesday, March 20th, 2013 by

The ongoing adoption of digital technologies has created mountains of information for the private sector, enabling decision-makers to capture, analyze and use resources to improve operations. This occurrence, commonly known as big data, is one of the main drivers behind cloud computing adoption strategies because the flexible hosted environments offer firms a scalable, on-demand infrastructure that is perfect for managing the ever-increasing volumes of information.

As big data evolves, cloud comes into focus

As big data evolves, cloud comes into focus

Gartner recently highlighted the growing demand for big data, noting that 42 percent of companies have either already adopted the strategies or plan to do so within the next year. This suggests that 2013 will be a major year for the trend, giving the private sector new opportunities to leverage information to their advantage.

The report said necessity and conviction are the two main reasons to leverage big data, though many firms are still in the early phases of adoption and have yet to understand the best ways to embrace technologies associated with the movement.

“Business and IT executives regularly say that information is one of their company’s greatest assets,” said Doug Laney, research vice president at Gartner. “Businesses are increasingly managing and deploying information more effectively than ever, but certainly not with the well-honed asset management discipline applied to their traditional material, financial or other intangible assets.”

The big data-enabled future
While the big data phenomenon is not necessarily a new trend in the business world, it is rapidly picking up momentum as organizations continue to use tools like social media and mobile devices that produce mountains of information per use. In the coming years, leveraging big data will be a necessity to remain competitive because the insight gathered will allow firms of all sizes to reduce costs, improve customer service and strengthen efficiency in the workplace.

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Security and Adaptability: Unlocking the Full Potential of Big Data and the Cloud

Tuesday, December 18th, 2012 by

Enthusiasm for and investment in Big Data and the Cloud is spurring innovation in a suite of new technologies that seek to transform information into knowledge at reduced costs. But the potential of Big Data and the Cloud is threatened by security, privacy, legal and regulatory constraints which prevent data integration and information sharing.

While the costs to capture, store and exploit data are declining, the costs of mishandling data are rising for every enterprise; and threaten to extend the data-poor environments in which we have long operated, forcing continued inferences and limits on data insights.

sqrrl_Oren

Technology leaders like Google,Facebook and Target have reshaped their industries using Big Data, but each is facing increased scrutiny over data handling. The result has created an atmosphere of concern and trepidation and has deterred many in the Fortune 1000 from embracing Big Data.

The relationship between Big Data security and Big Data innovation is not zero-sum, but rather they are mutually reinforcing concepts. Traditional data security approaches, which have proven inadequate, deal with disequilibrium by seeking counterbalance. In this case more security, more privacy, and more constraints lead to limited data access, continued fragmentation of data sets, and missed opportunities.

Instead of addressing these challenges as an afterthought or applying solutions around the edges, solutions that bake in and address security, privacy, legal and regulatory constraints from the onset enable new insights, while simultaneously building trust and transparency. Such a data-centric security model promotes adaptability and re-conceptualizes the relationship among data, users and applications and reduces administrative burdens and risks. Simultaneously it unlocks the potential for innovation and serves as a mechanism for supporting the integration of disparate data sets and for more complete information sharing.

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hack/reduce – Boston’s location for Big Data Innovation

Friday, November 9th, 2012 by

November 8, 2012 marks an important milestone in the Big Data revolution. With the opening of hack/reduce, a 501(c)(3) nonprofit created to cultivate a community of Big Data experts in Boston, technologists now have a state-of-the-art facility to develop ideas and incubate the next generation of technology innovation. When Fred Lalonde (CEO and founder of Hopper) and I co-founded hack/reduce, our goal was to help young technologists experiment with Big Data, share ideas, and cultivate a community of thought leaders without the burden of raising capital.

hr-logo

We have raised more than $1 million from local venture capital firms and leading global technology providers to aid in the creation of the facility; additionally, we’ve been able to establish partnerships with MIT CSAIL and Harvard, which we believe will turn the tide on where entrepreneurs look to establish roots and nurture their ideas from inception to company formation. hack/reduce also looks to create the next wave of disruptive Big Data companies; consider that Boston has produced some of the hottest Big Data startups. including DataXu, Hadapt, Recorded Future, and Sqrrl. These companies continue to lead in their respective markets and draw Big Data talent from all over the globe to the Boston area.

Massachusetts Governor Deval Patrick has been incredibly supportive, not only announcing the Massachusetts Big Data Initiative, but also providing a $50,000 grant for the support of hack/reduce. If you haven’t been to the website (http://www.hackreduce.org) or followed all of our recent activities on Twitter (http://twitter.com/hackreduce), I’d strongly encourage you to do so. There are workshops taking place, the chance to access a 1,000-node cluster, and networking opportunities with others interested in exploring the data tsunami.

hack-reduce

One of the things I’ve been most excited about since starting down this path with Fred has been the overwhelming response we’ve gotten from the local community. The event celebrating the opening of the space is no exception. We’ve received thousands of requests, but only had room for a few hundred. Not to worry: For those of you who weren’t able to attend, November 8 is just the beginning. We’ll continue to update you on our progress and keep you informed of events to come. I look forward to collaborating with all of the entrepreneurs at hack/reduce, each of whom is helping to drive the resurgence of technology leadership in Boston.

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