Public Cloud Deployments Will Improve Through Competition

May 2nd, 2014 by - 2,860 views

The world of cloud computing is undergoing a monumental shift. Competition across private, hybrid, and public cloud solution providers has been heating up thanks to new innovations and decreasing price changes. As the rate of adoption is becoming increasingly more affordable, businesses on the small and midsize level are looking to capitalize on scalable storage space and flexible communications.

Business employees access files and applications stored on public cloud architectures

Employees access files and applications stored on public cloud architectures.

Anything you can do, I can do cheaper 
Pedro Hernandez, a contributor to TechWeek, noted that Microsoft is making good on its promise to match public cloud prices set by Amazon, reducing computing expenses by 35 percent and storage by about 65 percent. At the commencement of CEO Satya Nadella’s placement as the new leader of the corporation, the professional stated that he will spearhead a “cloud first, mobile first” business plan to integrate all of Microsoft’s products so that they work in a more compatible manner.

Steven Martin, general manager for Microsoft Azure, noted that the economics side of the cloud business is certainly a major factor in the cloud storage market, but it doesn’t necessarily guarantee a profitable result. The executive claimed  Microsoft plans on investing heavily in research and development, looking for new approaches and infrastructure designs that will deliver a more secure, operable public cloud framework. In addition, the company expressed interest in searching for new partnerships in an effort to gain outside insight into an increasingly competitive market.

Getting down to specifics, the cost reductions of Microsoft’s cloud servers will be organized around two models. “Standard” will be defined as general-purpose virtual machines and won’t offer load balancing or auto-scaling. Although this change will result in a 35 percent price contraction, industry critics have speculated about whether the company may be sacrificing quality. The second deployment will refocus on storage expenses, scaling down costs for locally redundant storage by 65 percent.

IT departments feeling the heat 
Amid the fluctuating marketplace, IT teams for large and midsize companies are left wondering where they should start. Many organizations encountering a high volume of data traffic often require a public environment capable of handling it all. The requirements don’t stop there, either. Employees are continuing to use mobile devices to access company documents and information so they can work on-the-go and out of the office more frequently than before.

According to ZDNet contributor Joe McKendrick, public cloud deployments once criticized for poor protection capabilities have now been enhanced, grabbing the attention of Chief Information Officers and their staffs. Some IT departments have expressed concern that adoption of cloud hosting will mean their eventual demise. Although the capabilities of the average in-house computer science expert are gradually expanding, it’s happening at a much slower pace than the seemingly endless advancements of cloud developers.

“IT-as-a-Service is more than just another crazy ‘aaS’ acronym,” noted McKendrick. “It is the methodology needed to capture and deliver internal IT’s value to the business in an era when cloud platforms swirl all around the business landscape.”

McKendrick recommended that CIOs looking to retain on-premise operations be proactive and remove as many obstacles as possible. Too much corporate bureaucracy could mean the dissolution of an organization’s IT department because C-suite executives focused on product development or marketing campaigns often view IT as a necessary expense.

For this reason, many former employees of these companies are transitioning to businesses actively competing in the IT industry. Today, there are hundreds, if not thousands of companies specializing in Big Data, cloud computing, database administration, and other computing-related specialty markets. These organizations provide computer science professionals with the opportunity to work for executives who see them as market drivers rather than as cost centers.

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