Archive for August, 2013


Connect from Anywhere to the Cloud

Thursday, August 29th, 2013 by

Bay Bridge in the dusk

The cloud is an important part of many companies’ IT strategies. However, there are many companies that have already made a large investment in infrastructure in their data centers. How can they take advantage of all the cloud has to offer without abandoning their investment? The answer is Cloud Bridge – private, dedicated access to the GoGrid cloud from anywhere.

Connecting to the Cloud

Cloud Bridge is your access point into the GoGrid cloud. It supports Layer 2 connections from cross-connects within a partner data center or with carrier connections from just about anywhere. Cloud Bridge is designed to be simple –  just select the port speed you prefer: 100 Mbps, 1 Gbps, or 10 Gbps (only in US-East-1). There’s also no long-term commitment required to use Cloud Bridge – pay only for what you use and cancel anytime. Traffic across Cloud Bridge is unmetered, so you only pay for access to the port. You also have the option of selecting a redundant setup: Purchase two ports in a redundant configuration and you’ll get an aggregate link. Not only will your traffic have physical redundancy, but you’ll also get all the speed available to both ports (for example, 2 Gbps of bandwidth with redundant 1-Gbps ports selected). You can access Cloud Bridge from equipment that you have in GoGrid’s Co-Location Service, a partner data center (like Equinix via a cross-connect), or from your data center using one of your carriers or with one of our partner resellers.

Why Cloud Bridge

Customers that want to use Cloud Bridge are typically looking to solve the following use cases: (more…) «Connect from Anywhere to the Cloud»

The Cloud’s Future Remains Diverse

Friday, August 23rd, 2013 by

Businesses around the world are leveraging various cloud computing technologies to either get ahead of or keep up with their competitors. Doing so is especially important in today’s otherwise unpredictable economy, which is encouraging decision-makers to improve their internal operations without driving expenses through the roof.

The cloud's future remains diverse

The cloud’s future remains diverse

Investing in the cloud is one of the best ways for organizations to take advantage of these opportunities, and the majority of enterprises are doing just that. Yet, not all firms feel the same way toward every available cloud model. This finding was highlighted in a recent Vanson Bourne study of 400 US and UK businesses, which found that a large portion of firms are adopting both public and private cloud services. In fact, roughly 60 percent of respondents said a combination of the two technologies will likely be the culmination of their cloud computing initiatives.

Experts said that many organizations started out with a public-only cloud mentality because the scalability and cost-saving capabilities of the multi-tenant model were highly influential. After some time, however, some decision-makers began to recognize that incorporating a private cloud infrastructure into their public cloud strategies would introduce even greater benefits.

“They may have started with a public cloud-only architecture but have come to realize the limitations of this approach as they’ve continued on their cloud journey,” cloud expert John Engates asserted.

Why converge the cloud?
The survey revealed that the need to improve security is often one of the main reasons for implementing private cloud offerings on top of public services. Although the cloud may be inherently more secure than traditional IT environments, the multi-tenant nature of public offerings sometimes makes it more difficult for decision-makers to exercise control over their infrastructure. The private cloud, on the other hand, is by definition easier to manage and safeguard.

(more…) «The Cloud’s Future Remains Diverse»

Geographic Load Balancing and Disaster Recovery Best Practices for Global Websites

Wednesday, August 21st, 2013 by

Technological World

If you’re running a global website, you’ll want to reduce the latency for customers around the world. GoGrid offers the global infrastructure and robust network to support this setup. With Geographic Load Balancing, GoGrid can also improve performance to your website from around the world. Here are recommended best practices for building a reliable, high-performing global website.

Deploying the Correct Infrastructure Setup

Global websites still require local infrastructure to be truly effective in reducing latency. GoGrid has data centers around the world where you can deploy infrastructure to better serve your customers. Deploy infrastructure to the Western United States (in our US-West-1 data center), Eastern United States (in US-East-1) and Europe (EU-West-1). Although your specific configuration is unique to your setup, you’ll most likely have database and webservers in each of these data centers.

In addition, you’ll want to keep your servers in-sync. One option between US-West-1 and US-East-1 is to use Cloud Link, a dedicated, private line between our data centers. This connectivity makes synching your servers secure and easy. Once you have your back end in place, you’ll want to configure your front end.

Geographic Load Balancing

(more…) «Geographic Load Balancing and Disaster Recovery Best Practices for Global Websites»

Cloud, Big Data disrupt traditional IT management

Tuesday, August 13th, 2013 by

As business employees demand the use of more innovative technologies, enterprise decision-makers and IT procurement professionals are being charged with the responsibility of adopting those solutions in the workplace. This requirement means that companies need to find effective ways to incorporate what are often called next-generation services into existing operations without disrupting efficiency, availability, or security.

Cloud, big data disrupt traditional IT management

Cloud, Big Data disrupt traditional IT management

Although successfully carrying out these tasks can be a major boon for organizations, failing to properly implement these sophisticated tools in the business world can invite unnecessary headache and costs. In many cases, the latter is more devastating because executives often cite the need to keep expenses down in today’s unpredictable economy among their top priorities. This trend was highlighted in a recent Gartner report, which said IT asset management and procurement professionals are facing several distinct disruptions in the IT landscape that are forcing them to evolve their strategies.

Out of a total of eight occurrences highlighted in the report, some are influencing the corporate landscape more so than others. Analysts said decision-makers need to find ways to manage these solutions if they are to keep operations running effectively.

The cloud effect
Gartner stated that cloud computing is rapidly becoming a major priority for most companies because the hosted solutions promise to reduce costs and augment current operations with more efficient practices. In fact, analysts forecast the global public cloud market to generate more than $180 billion in revenue by 2015, up from $131 billion by the end of this year. Executives who want to make use of the cloud need to develop well-rounded cost models that compare the financial specs of the cloud with those of traditional services.

Additionally, IT procurement professionals need to be on the lookout for instances when they may be inadvertently or purposefully bypassed, the report noted. In some cases, the consumerization of IT is so encouraging to employees that they neglect to follow policies and implement cloud infrastructure services on their own. Although this finding suggests that the cloud is highly effective and in demand, the process of circumventing IT could potentially introduce security and performance issues that could have a lasting negative impact on the company as a whole.

(more…) «Cloud, Big Data disrupt traditional IT management»

Infographic: Cloud, Mobile, and Advertising—Primed for Growth

Thursday, August 8th, 2013 by

If you use a smartphone, you know all about mobile ads. Maybe a promo just popped up on your iPhone for a store you’re passing, or you’re offered a discount on a product mentioned in a news article you’re reading on your tablet during your commute. But what you may not know is the compute power required to serve you those tiny, enticing advertisements. We’re not talking about just a few servers, either—we’re talking about a whole bunch of data-processing giants capable of handling thousands of transactions simultaneously while ensuring the proper message is delivered to the correct user on the right device at the ideal time. That’s not a simple undertaking, and certainly not a trivial implementation of infrastructure.

Online and mobile advertising in general is complex. There are hundreds of different factors that come into play each and every time an online ad is served. Sophisticated advertising platforms track a large range of variables, including:

  • User location
  • Click-throughs
  • User preferences
  • Exposure history
  • Purchase history
  • Cookies
  • Advertisers
  • Copy & digital content
  • Device information
  • A variety of other touch points

The result of all this data-crunching is ads that seem customized for a specific user, increasing conversion and revenue for the advertiser and presenting a better overall experience for the customer.

Why should advertisers jump on the cloud?

Infrastructure-as-a-Service (IaaS) growth is already reaching stratospheric heights and is predicted to continue to grow, with 62% of companies reporting use of the cloud within their organizations. Similarly, the advertising market—and specifically mobile advertising—grew by 111% in 2012 and is expected to reach $11 billion by 2017. When you pair the cloud with advertising and then throw mobile into the mix, you have a marketplace that’s primed for tremendous growth and, of course, tremendous opportunity.

(more…) «Infographic: Cloud, Mobile, and Advertising—Primed for Growth»