3 Steps to Building a Healthy Cloud Partnership

March 4th, 2013 by - 3,264 views

Implementing public cloud computing is quickly becoming a top priority for companies of all sizes and industries, as the technology enables employees to be more efficient and flexible – both of which are crucial in today’s highly competitive private sector. Because the public cloud is managed off-site, decision-makers need to find the right provider with services that will meet short- and long-term demands. Equally as important is developing a healthy cloud partnership.

TechTarget recently highlighted several ways to develop a strong partner program with a cloud vendor, as doing so will ensure a firm is given the best opportunity to succeed in the coming years. This growing demand for a robust relationship between the user and provider has forced many cloud companies to reevaluate their business models and create more relevant offerings.

3 steps to develop a healthy cloud relationship

3 steps to develop a healthy cloud relationship

Because cloud vendors come from a variety of backgrounds and offer myriad solutions, they need to find unique ways to differentiate themselves from other providers, TechTarget noted. Doing so will make certain services more appealing to companies and support healthy collaboration between the two parties.

“Every partner is slightly different,” cloud expert Jaywant Rao said, according to TechTarget. “They each have a different flavor of how they go to market. That means you have to focus on which models make sense for your own business and align things from there.”

Step 1: Decision-makers must identify objectives
Finding a service provider to meet corporate demands means executives must know what they intend to get out of the cloud. To do so, organizations should consider building a channel program that clearly defines the image of the perfect partner, TechTarget noted.

Because each provider is different in size and offerings, certain vendors may be more beneficial than others when it comes to implementing a cloud infrastructure in disparate locations.

Step 2: Allocate budgets efficiently
The big data phenomenon, consumerization of IT and other technological trends have made it more important than ever that organizations adopt the cloud. For this reason, vendors have been forced to drop their prices to stay competitive with other providers.

However, decision-makers can’t be willy-nilly with their budget, TechTarget noted. Instead, IT directors should establish a plan that allows firms to invest in various cloud options without digging too deep into their pockets.

In most cases, businesses will need to implement the cloud on multiple tiers. Executives need to carefully map out their investment strategies to ensure they do not waste valuable resources on redundant technologies, according to a report by a major cloud provider.

Step 3: Communicate through the entire process
Every healthy relationship is built around communication, and the same can be said for a cloud partnership. If an organization does not collaborate with the cloud provider, then the firm is subjecting itself to the possibility of encountering numerous deployment problems, TechTarget noted.

“Make sure you are collecting feedback, especially information about sales inhibitors,” cloud expert Art Ledbetter told the news source. “You need to encourage a climate of continuous improvement.”

As the cloud continues to gain momentum in the coming years, various departments across organizations of all sizes will use the hosted services and require decision-makers to develop collaborative relationships with vendors and resellers to ensure companies get the most bang for their buck. If executives do not map out cloud projects ahead of time, they will likely encounter difficulties when trying to find the right service provider and solutions.

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