Implementing public cloud computing is quickly becoming a top priority for companies of all sizes and industries, as the technology enables employees to be more efficient and flexible – both of which are crucial in today’s highly competitive private sector. Because the public cloud is managed off-site, decision-makers need to find the right provider with services that will meet short- and long-term demands. Equally as important is developing a healthy cloud partnership.
TechTarget recently highlighted several ways to develop a strong partner program with a cloud vendor, as doing so will ensure a firm is given the best opportunity to succeed in the coming years. This growing demand for a robust relationship between the user and provider has forced many cloud companies to reevaluate their business models and create more relevant offerings.
Because cloud vendors come from a variety of backgrounds and offer myriad solutions, they need to find unique ways to differentiate themselves from other providers, TechTarget noted. Doing so will make certain services more appealing to companies and support healthy collaboration between the two parties.
“Every partner is slightly different,” cloud expert Jaywant Rao said, according to TechTarget. “They each have a different flavor of how they go to market. That means you have to focus on which models make sense for your own business and align things from there.”
Step 1: Decision-makers must identify objectives
Finding a service provider to meet corporate demands means executives must know what they intend to get out of the cloud. To do so, organizations should consider building a channel program that clearly defines the image of the perfect partner, TechTarget noted.