GoGrid Enables Software Licensing in the Cloud with New Image Rights Management Technology

May 3rd, 2011 by - 12,535 views

Some pretty big things are happening at GoGrid. Today we announced the release of our Image Rights Management (IRM) service for GoGrid Partners, a very powerful technology that assists with the software and licensing management in the cloud, specifically within the GoGrid Exchange. As many of you may know, GoGrid Exchange is a catalogue of software server images and solutions from Independent Software Vendors (ISVs) that are available on-demand for those who use GoGrid cloud infrastructure. IRM adds several benefits for ISVs and, in turn, customers.


To better explain IRM technology and why it is so important, I sat down with Raja Srinivasan, VP of Cloud Computing at Zeus Technologies, and our very own Paul Lancaster, Manager of Cloud Ecosystems at GoGrid. They discuss how IRM is the solution to licensing software in the cloud and what the GoGrid Exchange means for partners and customers.

Raja and Paul highlight many of the benefits of the GoGrid Exchange as well as focus on our new IRM technology. They break them down into two main areas.

Benefits for Partners:

  • License Management – IRM technology automatically verifies if the software is correctly licensed to run within the GoGrid cloud, and will automatically take pre-defined actions should the licensing be invalid.
  • Software Management – Simply update your software on the GoGrid Exchange and it is automatically made available to your customers.
  • Easier to Deliver Support – When a customer has a support need, the ISV can quickly understand exactly what kind of infrastructure the software is running on so they can identify the support issue faster.
  • Easy Payments – GoGrid handles the invoicing of customers for both Partner Image licensing and infrastructure usage, and then pays the Partner for the Partner Service Image usage.

Benefits for GoGrid Customers:

  • Single-Button Install – Customers can find the software solution they want on and instantly install it with little to no configuration.
  • Software Management – Users are automatically kept up to date with the latest versions of the software they installed from the Exchange.
  • Unified Invoicing – GoGrid handles the billing for Exchange Partner server images as well as infrastructure costs within a single invoice. Customers can manage their software and infrastructure payments from a single portal on a single bill.
  • Flexibility & Scalability – the GoGrid Exchange allows customers to get the software they want when they want it. Also, customers aren’t locked into any multi-year licensing deals. The Exchange makes software solutions in the cloud highly efficient and ready to scale with your company.

We’re very excited about the release of IRM what this means for our customers and the cloud computing industry.


For more information, please read our Press Release titled “GoGrid Enhances Partner Exchange Platform with New Image Rights Management Technology” which is available in the Press Release section of the GoGrid site.

For more information, please visit

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Michael Sheehan

Michael Sheehan, formerly the Technology Evangelist for GoGrid, is a recognized technology, social media, and cloud computing pundit and blogger who writes regularly about technology news and trends.

One Response to “GoGrid Enables Software Licensing in the Cloud with New Image Rights Management Technology”

  1. that's really cool stuff especially for the servers

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