GoGrid Wins “Best Channel Incentives” Award at 2010 ASCII Reseller Success Summit

June 14th, 2010 by - 12,296 views

The ASCII Group held their ASCII Reseller Success Summit in Chicago, IL in June 2010 and GoGrid was there to spread the word about the GoGrid Reseller Program we have in place. And at the end of the Summit, GoGrid was awarded the “Best Channel Incentives” award!


The ASCII Success Summit was attended by about 130 IT resellers that sell into the SME market and about 30 vendors. GoGrid announced our Premier channel program that provided the resellers the opportunity to get involved with an IaaS provider that really understands their reselling business. GoGrid offers a program that provides for a true partnership between the reseller and the vendor by helping evolve their business into a cloud services model versus asking them to make wholesale changes to their business strategy as most vendors do. Our lucrative discount strategy, joint marketing incentives and deal registration programs provide the business tools that resellers need in order to make this transition into IaaS business.

The main focus of the show was Cloud Services. Most resellers were highly interested in the space but, confused as to how to go about getting a piece of this growing market segment. The overall message was that up to 30% of their legacy infrastructure and software business was going to go away in place of as a service type business. Resellers wanted to know what role they had in this market and how they were going to make money by participating.

Reid Cooper, Sr. Channel Account Manager at GoGrid, represented GoGrid at the show and helped GoGrid secure the “Best Channel Incentives” award.


The Channel Incentive Award was given to GoGrid because of the consensus of the reseller community that GoGrid had the best overall channel program and sales incentives at the show. Our 50% discount for Premier Partners, joint marketing activities investment and deal registration program combined, provided the best in class and resonated well with the reseller community.


Reid also sat on a advisory panel at the event with three other vendors including Google titled, “Cloud Consulting… The Conversation You Need to Have Now With Your Clients” which was moderated by Gennifer Biggs, Managed Services Editor of Business Solutions.


About The ASCII Group

The ASCII Group, Inc. was founded in 1984 and is the world’s oldest and largest group of independent computer solution providers and integrators. Their members provide products and services to clients ranging from small and medium businesses, to Fortune 500 companies, as well as governments and educational institutions in the United States, Canada, the UK and other countries. The ASCII community members sales are over $9.5 Billion in the U.S. alone!

The ASCII Group’s focus remains the same — providing solution providers with the tools necessary to survive and grow in the competitive technology market. These tools include leveraged purchasing programs both through major computer products distributors and direct with manufacturers; education and training; knowledge sharing amongst peers; sizeable discounts on business services such as errors and omissions/business liability insurance; and a worldwide locator which allows customers to find a local independent solution provider.

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Michael Sheehan

Michael Sheehan, formerly the Technology Evangelist for GoGrid, is a recognized technology, social media, and cloud computing pundit and blogger who writes regularly about technology news and trends.

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