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Video: Understanding the GoGrid Ad Running on CNET’s Buzz Out Loud Podcast

April 15th, 2010 by - 7,122 views

Who says that Marketing can’t be fun! Last month, we decided to sponsor CNETs Buzz Out Loud podcast “of indeterminate length” and set out to create a simple video promotion that would run within the podcast. After the sponsorship ad had been running for a week or so and us monitoring the progress, we noticed a funny trend. It actually had a following and had pointed out a “theme”. To that end, we put our creative hats on and decided to simply run with it and produced a follow-up video.

GoGrid_bol_banner

Instead of trying to write about the evolution of the ad, I decided to put together a quick video that explains it all:

For the creation of this ad, we did everything in-house. We would love to get some comments on this! And share it with others.

And there is more to come so be sure to stay tuned…

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Michael Sheehan

Michael Sheehan, formerly the Technology Evangelist for GoGrid, is a recognized technology, social media, and cloud computing pundit and blogger who writes regularly about technology news and trends.

9 Responses to “Video: Understanding the GoGrid Ad Running on CNET’s Buzz Out Loud Podcast”

  1. Dave says:

    The "Fugetaboutit spot cracked me up the first time I saw it!

  2. Great ad! The next Go Grid ad needs a GLADOs motif: "Receive a $75 instant service credit and free cake. Okay, that last part was an outright fabrication."

    it's always cool to have more than one ad running, gives a little more variety.

    Great work guys.

  3. @ankhwatcher says:

    Good job, it's a great ad.
    I was just wondering why it says BitNami over the Drupal image.

  4. [...] This post was mentioned on Twitter by GoGrid, GoGrid, GoGrid, Damrongwit, Jesus Novoa and others. Jesus Novoa said: May their first cloud be a masculine cloud RT @GoGrid: @BuzzOutLoud Thought you might like this post about our ad http://bit.ly/9IdFQx #bol [...]

  5. Thom says:

    As a BOL listener for so many years that I remember when Veronica didn't talk, I have to say that was the first time I rewound the ad. I did it four times just to watch it and Molly's reaction.

  6. @willseiler says:

    I'm late to the party I know, but I want to chime in for the great work you did with the new ad. The first version I didn't dislike I just didn't understand. But the new ad got half of the train looking at me during my commute this morning because just burst out laughing, the end caught me totally off guard and was perfect. I have now seen or heard the ad nearly a dozen times today by choice either on BOL or here. There are a lot of marketing firms that could learn from you.

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