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Archive for April 15th, 2010

 

Video: Understanding the GoGrid Ad Running on CNET’s Buzz Out Loud Podcast

Thursday, April 15th, 2010 by

Who says that Marketing can’t be fun! Last month, we decided to sponsor CNETs Buzz Out Loud podcast “of indeterminate length” and set out to create a simple video promotion that would run within the podcast. After the sponsorship ad had been running for a week or so and us monitoring the progress, we noticed a funny trend. It actually had a following and had pointed out a “theme”. To that end, we put our creative hats on and decided to simply run with it and produced a follow-up video.

GoGrid_bol_banner

Instead of trying to write about the evolution of the ad, I decided to put together a quick video that explains it all:

For the creation of this ad, we did everything in-house. We would love to get some comments on this! And share it with others.

And there is more to come so be sure to stay tuned…