Archive for April, 2010

 

Video: Part 2 of the GoGrid Ad Running on CNET’s Buzz Out Loud Podcast – More Mafia!

Wednesday, April 28th, 2010 by

A couple of weeks ago, I posted an article about an ad campaign GoGrid is running on CNET’s Buzz Out Loud podcast. Be sure to read that article first and watch the video there before you watch this one! And because of the comments from the BOL chatroom and the hosts, we in the GoGrid Marketing department decided to keep running with the “Mafia” meme. With only a few days left in the campaign, we produced another ad which went live yesterday and I thought it might be fun to share it. So here it is:

Since the campaign is drawing to a close, I wanted to provide some “behind the scenes” details about it. Specifically:

  • It was conceived, scripted and produced entirely in-house in the Marketing/WebDev department
  • All of the Voices and Actors are GoGrid employees
  • Equipment that we used consisted of: a bunch of Macs, Audacity, Flash CS3, Photoshop CS3, iMovie, a Sennheiser mic, an Mbox pre-amp, and some blood, sweat & tears (well, mainly sweat)
  • Despite the themes of both NoHardware.com and The GoGrid Mafia, we are NOT violent people
  • No animals or humans were harmed in the production (aside from that one guy “swimming with the fishes”)

The GoGrid People who contributed directly or appeared in the ads are as follows:

  • Dr. GoGrid – if you haven’t seen NoHardware.com and the videos there, be sure to check it out. Dr. GoGrid is none other than the GoGrid CEO John Keagy
  • The GoGrid Godfather – Jack Duffy, GoGrid’s EVP of Sales, was actually born and raised in New Jersey – that is his actual accent! (And that’s actually him in the ad!)
  • “Blondie” – is played by GoGrid’s HR Manager, Jeryn Carlise, who is actually, not blonde!
  • The “Movie Announcer” – was yours truly, after some audio mixing, all accentuation and phrasing emphasis is mine though
  • Audio – Dale Conboy, Web Developer at GoGrid, plays drums in a band and handled our audio recordings and processing
  • Animation & Video – Sean Slinsky, Lead Web Developer at GoGrid and avid photographer, brought an artistic eye to the video creation & production process
  • Advertising – Alex de Boni, GoGrid’s Online Marketing and Communication Specialist, or resident Brazilian made sure that the i’s were dotted and t’s were crossed around the business side of the campaign

(more…) «Video: Part 2 of the GoGrid Ad Running on CNET’s Buzz Out Loud Podcast – More Mafia!»

GoGrid Exhibiting at Web 2.0 Expo in San Francisco (May 3-6, 2010)

Tuesday, April 27th, 2010 by

The Web 2.0 Expo in San Francisco is just around the corner. It takes place from May 3-6, 2010 at Moscone Center and GoGrid will be there as an exhibitor at the Expo. Be sure to visit us at Booth #824.

Web 2.0 Expo San Francisco 2010

About Web 2.0 Expo

Web 2.0 Expo is co-produced by O’Reilly Media, Inc and UBM TechWeb, and showcases the latest Web 2.0 (or dare I say Web 3.0?) business models, companies, design strategies and development paradigms. It is essentially a glimpse into what you might see in the coming years on the web. There are a series of multi-track sessions within the Expo that cover topics such as:

  • Design & User Experience
  • Development
  • Social Media Marketing
  • Strategy & Business Models
  • Focus on Analytics
  • Focus on Community
  • Focus on Enterprise
  • Focus on Mobile
  • Focus on Real-time
  • Focus on Cloud Computing

The Web 2.0 Expo is really for any one who wants to learn about cutting edge companies and technologies and what they are doing to make their or your business successful. Attendees include:

  • Business strategists and analysts
  • UI designers and consultants
  • Web designers, architects, and engineers
  • Interactive media designers and marketers
  • Product managers
  • Marketing, advertising, and communications professionals
  • Community managers
  • Content and eCommerce managers
  • CxOs and IT managers
  • Business managers
  • Developers, Programmers, and Sys-Admins
  • Grassroots developers and hackers
  • Web analytics and SEO/SEM professionals
  • VCs, entrepreneurs, and owners of start-ups
  • Vendors who provide tools and services to the builders of the Web

(more…) «GoGrid Exhibiting at Web 2.0 Expo in San Francisco (May 3-6, 2010)»

Video: Understanding the GoGrid Ad Running on CNET’s Buzz Out Loud Podcast

Thursday, April 15th, 2010 by

Who says that Marketing can’t be fun! Last month, we decided to sponsor CNETs Buzz Out Loud podcast “of indeterminate length” and set out to create a simple video promotion that would run within the podcast. After the sponsorship ad had been running for a week or so and us monitoring the progress, we noticed a funny trend. It actually had a following and had pointed out a “theme”. To that end, we put our creative hats on and decided to simply run with it and produced a follow-up video.

GoGrid_bol_banner

Instead of trying to write about the evolution of the ad, I decided to put together a quick video that explains it all:

For the creation of this ad, we did everything in-house. We would love to get some comments on this! And share it with others.

And there is more to come so be sure to stay tuned…

“Under the Radar” Event – April 16, 2010 – GoGrid a Sponsor

Thursday, April 8th, 2010 by

If you are local to the San Francisco Bay Area or Silicon Valley, there is a Cloud Computing event that you definitely shouldn’t miss: Under the Radar. At this event, sponsored by GoGrid, you will hear from 350 technology leaders about who is adopting and using the cloud, who is innovating and how they are doing so and why you should seriously be considering a Cloud Computing strategy for your IT infrastructure.

UTR_2010_logo

Before I get into the details, you can receive a $200 discount off the regular ticket price by following this Registration link.

A bit about Under the Radar:

Under the Radar is a catalyst for doing deals. Meet with 350 other tech leaders to hear about who’s adopting the cloud, who’s innovating and why it matters to you. From the new data center to SaaS, the ROI for leveraging the cloud has never been more clear or compelling.

Sessions include: (more…) «“Under the Radar” Event – April 16, 2010 – GoGrid a Sponsor»

$500 Limited Time Discount on Windows Server 2008 or Microsoft SQL Server 2008 in GoGrid Dedicated Servers

Tuesday, April 6th, 2010 by

At GoGrid, we are experts in “Hybrid Hosting“! What is hybrid hosting you ask? Essentially it takes the best of the physical and virtual hosting worlds and combines the two in order to provide a compelling and flexible infrastructure offering in the Cloud. If you desire the elasticity of virtual servers, being able to horizontally scale on demand, with GoGrid, you have that option with a variety of GoGrid and Partner virtual server images available. However, if you or your clients require compliance certification or you are simply accustomed to working with bare metal servers, a GoGrid physical server may be the solution you need.

If you haven’t experienced the power of Windows Server 2008 or Microsoft SQL Server 2008 running on a dedicated machine, we have come up with a program to get you using them quickly. Not only can you instantiate Windows Server 2008 or Microsoft SQL Server 2008 as a GoGrid Virtual Server, you NOW have the option to deploy them as GoGrid Physical Servers.

So, for a limited time, we are providing a $500 discount on dedicated servers running Windows Server 2008 or Microsoft SQL Server 2008.

win_ded_svr_500

Getting your infrastructure into the Cloud with GoGrid has always been quick and easy. Now, with the physical/dedicated server offering that we recently added, you have the added flexibility of being able to choose the type of infrastructure you desire as well as mix virtual and physical environments, and all of it on-demand, without contracts and within the same network infrastructure.

In order to qualify for this $500 promotional credit, customers must contact a GoGrid sales representative AND mention this offer. And be sure to tell them that you read about it on the blog. You can also find more information as well as a sign-up form here.

(more…) «0 Limited Time Discount on Windows Server 2008 or Microsoft SQL Server 2008 in GoGrid Dedicated Servers»