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Archive for October, 2009

Sys-Con’s 4th International Cloud Computing Expo is next Mon-Weds (11/2/09-11/4/09) and GoGrid is exhibiting there. Come join the thousands of registered users who will be attending this event at the Santa Clara Convention Center in Santa Clara, CA  as it promises to be information-packed about the Cloud and all of its benefits.

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Keynote speakers are:

  • Richard Marcello (President, Systems & Technology, Unisys) – “The Time is Right for Enterprise Cloud Computing”
  • Shelton Shugar (SVP Cloud Computing, Yahoo) – “Accelerating Innovation with Cloud Computing”
  • Richard Sarwal (VP of Development for Oracle Enterprise Manager, Oracle) – “Cloud Computing and the Enterprise”

There will also be a Cloud Computing Bootcamp led by Alan Williamson. I attended a few of the bootcamp sessions last year and these were among the most packed rooms of the conference.

The conference consists of the keynotes (listed above) as well as 7 tracks with a large assortment of speakers. Each speaker track is compartmentalized by category:

  • Enterprise-Class Cloud Computing
  • Management, Testing, Security & Interoperability
  • IaaS, Cloud Platforms, Cloud Storage
  • Hot Topics
  • RIAs in the Cloud, SOA in the Cloud
  • Server, Desktop & Storage Virtualization
  • Management, Performance, Security & Compliance

Registration

Since GoGrid is a sponsor of this event, we have some free invites available to our users and reader. To register, simply go HERE and use our special coupon code “gogridexpo” (case sensitive) to register for a complimentary pass. After entering the code, simply click on “Click Here to Register!” and you will be all set for the show.

GoGrid will have staff members available to talk about our various Cloud Infrastructure offerings including MyGSIs (personal server images), Hybrid Hosting (what we call “Cloud Connect” which enables Cloud front-end infrastructures to connect to dedicated, physical back-end architectures via a private connection), Partner announcements, new features and a variety of other things. People who drop by the GoGrid booth will receive high-value GoGrid credits (new accounts only) that can be used to spin up a variety of cloud architectures in minutes.

If you would like to set up a one-on-one meeting at the conference, either drop by the GoGrid booth (during expo hours) or you can contact either GoGrid, Paul Lancaster or Michael Sheehan via Twitter for real-time, on-site communications. Our Twitter accounts are:

We hope to see you there.


GoGrid is “suping up” its CPU architecture. Within the next few months, we will be rolling out new infrastructure using next-generation Intel microarchitecture, specifically the Nehalem 5500 line. Recently, we have been running a series of internal tests as we evaluate Intel’s new multi-core performance as enabled within these CPU chipsets.

Nehalem & GoGrid

I spent some time with Telemachus Luu, GoGrid’s Director of Business Strategy, and a senior-level GoGrid cloud architect in order to better understand what this means to GoGrid and its customers. I won’t bore you with overly technical details, if you do have any technical questions about the Nehalem processor or how GoGrid will be using it, please feel free to leave a comment on this post.

There are three main items that were outlined to me, specifically:

  1. Increased Memory Bandwidth – For GoGrid users who have larger Virtual Machines that are processing a great deal of data (e.g., financial analysis or large database queries), those users will see a definite benefit with better memory handling.
  2. HyperThreading – By utilizing HyperThreading, GoGrid is able to provide a better ratio of CPU processing elements (in the form of cores or threads) to our customers. This means that under heavy VM CPU loads, the scheduling latency improves.
  3. Extended Paging Tables (EPT) – By using Extended Paging Tables and architecting appropriately, some of the critical memory management work that would have been done in the software layer can now be largely performed within the hardware itself.

However, in my discussions, I also picked up some other interesting tech tidbits that make a lot of sense. For example, there is a definite advantage of using the HT/Virtual Cores of the Nehalem processor versus just throwing in other older chipsets. You can, for example, get 30% “more” out of a virtualized core that uses only 5% more silicon than you can by simply adding more physical CPUs. Also, you can pack more cores (physical and virtual) within a server using the Nehalem than you could with the previous generation Intel chipsets.

Want More Info about the Nehalem?

Intel has provided a very nice Flash demonstration of the new benefits of the Nehalem chipset. (Click on the picture below to launch the demo.)

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Regardless, moving GoGrid to the Nehalem Microarchitecture makes good business and technology sense from our perspective, and GoGrid users will see a performance bump for those VMs deployed on Nehalem GoGrid nodes.


GoGrid is pleased to be a sponsor of this year’s FailCon 2009 which is a 1 day conference where you can find out how NOT to be one of those nine companies that fail when starting up. FailCon is a forum where you can ask those questions you were always afraid to ask, and the people giving the answers are successful founders, investors, designers and developers. GoGrid is offering a 25% discount on tickets to FailCon so read on!

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It’s not easy being an entrepreneur and it is practically impossible to be a SUCCESSFUL one. In fact, having some battle scars from a failure or two will make your next endeavor more successful (hopefully). Have you had a #FAIL tag assigned to your brand? You probably can be a speaker or an expert at FailCon. But the goal of the conference is to help you move beyond the failure and on to the next success!

Some of the questions that will be discussed at FailCon are (from the FailCon site):

  • What variables do VCs watch for to preemptively prevent a company going under?
  • How do you financially prepare for the possibility of failure: legally, fiscally, and in your team?
  • What have some of the leading executives today learned from their past experiences?
  • What are you watching out for with the current social web and rising companies?
  • How do you layoff or fire an employee or partner?
  • How do you save a failing company?
  • How do you recover from a failed product or marketing campaign?
  • Early team communication and where it can break down.
  • What ruins viral campaigns.
  • How investors handle failing companies.
  • How to handle a client if your service fails to deliver.
  • Classic UI and design mistakes.
  • Common online marketing mistakes.

Speakers include:

Using the Cloud Will Make Your Investors Happy!

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One thing that many investors actually are looking for now is how wisely you spend your money on IT. And this is actually where Cloud Computing (from GoGrid) would make them happy as you convert CapEx to OpEx. You don’t have to spend gobs of (their) cash on hardware that may not be used in the future (if your startup fails). GoGrid has lots of experience helping startups and we can definitely get you moving down that road to success!

The Details

WHEN: October 27th, 2009
WHERE: Kabuki Hotel, San Francisco (map link)
TIME: 9:30 AM – 5:00 PM (Pacific)
HOW MUCH: Online Rate – $259.00 & Students – $50.00 … but WAIT, GoGrid is offering you a 25% discount if you click here!
WHAT DO I GET: Full conference pass, admission to all Main Stage, Workshop & Demo talks, breakfast/snacks/beverages, free wifi, SWAG, networking time & much more

GoGrid will have a table at the show so be sure to come by and get a GoGrid credit on new accounts or chat with us about many of our exciting new features, partners and announcements.

After FailCon, we will also be sponsoring the FailCon After Party (SFBeta) so be sure to save some energy for that event! Tickets for that event can be purchased here. But, if you are a FailCon attendee, you get into SFBeta for free! Otherwise, purchase online for $15 or $25 at the door.

Hope to see you at both events!


Where will the sky end? Not with the Clouds, that is for sure. CloudCamp, the virtual “unconference” that has been held physically in various locations around the globe is trying something different…doing it in the Cloud! Just like previous CloudCamp formats, this “cloud-based” CloudCamp will be a free and open place for the introduction and advancement of Cloud Computing. Details can be found here.

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CloudCamp in the Cloud will be on Thursday, October 22, 2009 from 12:00 to 3pm Eastern Standard Time. Details below:

  • REGISTER – Attending CloudCamp in the Cloud is free, fun and informative. Register now at http://bit.ly/UKbc1.
  • PRESENT – CloudCamp in the Cloud encourages community presentations. If you have a cloud-related topic to discuss, visit the topics page to submit a proposal.
  • SPONSOR – CloudCamp depends on corporate sponsors who provide financial assistance and other valuable donations. Current CloudCamp in the Cloud sponsors include Citrix, Enomaly and Appistry. If you would like to sponsor CloudCamp in the Cloud, please contact Reuven Cohen.
  • ORGANIZE – CloudCamp is a non-profit, volunteer-driven organization. If you’d like to help facilitate CloudCamp in the Cloud, letting us know about your interest by emailing cloudcamp@googlegroups.com.
  • SPREAD THE WORD – Help share the news about CloudCamp in the Cloud, by retweeting this announcement (hashtag: #cloudcamp), blogging about the event, and linking to the main information page.

Also, be sure to follow CloudCamp on Twitter.

The current agenda (always in a state of flux) is as follows:

11:30am – 12:00pm – Sign in and registration (Main Room)
12:00pm – 12:15pm – Introductions & Overview (Main Room)
12:15pm – 1:00pm – Lightning Talks (Main Room)
1:00pm – 1:30pm Unpanel Choosen by attendee’s of CloudCamp in the Cloud (Main Room)
1:30pm – 2:15 Break Out Sessions

2:15pm – 3:00 Second Break Out Sessions

3:00pm – 3:30pm CloudCamp Wrap up (Main Room)

GoGrid has been a long time supporter of the CloudCamp initiative and will be actively participating in this event. Please be sure to join us and other Cloud pundits at this unique “unconference!”


sidekickblue_flame Over the past few days, I have seen a lot of articles, tweets and commentary about how the recent failure within Danger (who was purchased by Microsoft about a year ago) of data for the T-Mobile Sidekick was “the Cloud’s fault,” and this really bothered me. As Microsoft is poised to do something with the Danger brand (“Project Pink“) as well as soon release their Cloud Computing Platform called Azure, this could not have come at a worse time for them. There is obviously a lot of attention being paid to the cell phone market place as the Android platform is trying to make a positioning move to attempt to dethrone Apple’s iPhone. The Danger (now Microsoft) Sidekick was a device that provided great functionality “back in the day” (I actually went through quite a few generations of Sidekicks – from the B&W version up to a few color ones a few years ago). The Sidekick has a tiny market share and the user demographic is really much younger (e.g., teens) than the iPhone/Android/Blackberry crowd.

Last week, the Danger data network started experiencing some degradation of service where users were unable to access their data. A quick side note about the Sidekick, unlike other data-containing cellphones, the Sidekick stores all of the data (contacts, appointments, pictures, etc.) in a network datastore and not within the device itself. Most users rely solely on this service and don’t back up their data to a local computer. Other “smarter” phones like the Blackberry and iPhone rely on data synchronization with a physical computer or an Exchange Server to reliably back up their data. In my opinion, this is where the failure of the Sidekick started – single remote source of data only.

Details on the data issue are still being revealed (recently, there is a discussion about “dogfooding” or even “sabotage” where Microsoft may have wanted to replace the existing technology with their own – I will let the conspiracy theory experts battle that one out) but my understanding is that Microsoft wanted to upgrade the SAN (Storage Area Network) that powered the Sidekick data network and contracted with Hitachi to get the job done. Unfortunately for reasons unknown, no backup of the data was performed prior to this upgrade attempt (Failure #2). The upgrade of the SAN proceeded without a backup in place and the data was “destroyed” resulting in thousands of Sidekick users stuck without their data. As of this writing, some users have actually been able to recover data (e.g., if they didn’t power off their device or if they did a “reverse sync” from their Sidekick back to the Danger servers – I don’t have details on this so please don’t try anything without doing any research first).

This brings me back to the title of this post: this fiasco is NOT a failure of Cloud Computing, it is simply a failure of not following standard IT practices, ones that even an average computer user knows. Back up your data, your servers and your infrastructure regularly and store it securely in different locations.

It is somewhat understandable (and unfortunate) that mainstream media and even the tech community jump so quickly to the conclusion that the Cloud is at fault here. Cloud Computing is relatively new and as with any new technology or service, people are looking for any and all holes therein. The same could be said about the launch of eCommerce back in the mid-1990′s. There were failures, fraud and other issues associated with it and the naysayers were quick to point out only the negatives of the movement. Today, people use eCommerce for everything and could not live without it (there are still issues with fraud and security but the technology has evolved and stabilized). Cloud Computing is now going through a similar hype-cycle and we are in the phase where many are adopting and using it wholeheartedly but others are sitting in wait, hoping for some sort of a failure to point out the disadvantages of it.

With recent Gmail failures, users were quick to blame the Cloud. Gmail is a great example of a SaaS application (which many, including me, call a “Cloud Application”). However, Gmail has been around longer than the term “Cloud Computing” so have we simply compartmentalized it into a Cloud Application category? It is not a huge issue if we have. However, what DOES bother me is when a failure happens therein and people simply say “oh, it’s the Cloud’s fault”. Sorry, but what would we have said if a similar failure happened 4 years ago? “Oh, it’s a failure of SaaS” and “SaaS is evil”?

Let’s face it, hardware fails. It is not bulletproof. Power outages happen. Generators don’t turn on. Code has bugs (after all, to err is human and hardware and software are created by humans). We know this as facts and there is no way to avoid it. What you CAN do is work to minimize your risk, downtime and disruptions by following standard IT practices. And, you can even use the Cloud as a means to help your achieve reliability, stability and uptime.

Here is a list of 5 things you might want to consider part of your IT “Best Practices”:

  1. Backups – Back up often. Set up automatic as well as manual backup procedures. Store your data locally AND somewhere completely geographically distinct from your infrastructure. On GoGrid, for example, you have persistent storage within your VM. That can be 1 place for a backup to reside. But also use Cloud Storage (which is a redundant SAN-like device) to store other backups. Lastly, and I always recommend this to any GoGrid users (or anyone who has a website or web-application for that matter), have a 3rd party backup solution. There are many out there, some are free, and some cost. Remember that you really do need pay a premium in order to ensure reliability and dependability.
  2. Redundancy – Physical servers AND virtualized servers do encounter issues. You would never put all of your eggs in one basket so why do it with your infrastructure! You should ensure that you set up a “high availability” (HA) infrastructure where you have 2 (or more) of everything, whether they be all active or as hot or warm standbys. That way, if something fails, you can use the other hardware (virtualized or physical) to minimize disruption. I participated in the writing/testing of this article (“How to Set Up a Load Balanced and Redundant LAMP Web Application on GoGrid“) on our GoGrid wiki which is a great starting point for setting up an HA environment.
  3. Failovers – Unfortunately, having a failover environment comes at a premium as well. Most people, unless they are hugely successful, decide to put off setting up a Disaster Recovery (DR) environment due to costs and the time it takes to do so. That is, until their primary site goes down for hours or days (hey T-Mobile/Microsoft…what happened here?), then DR suddenly moves to the top of the list. GoGrid, for example, has partnered with Stratonomic to provide DR solutions that won’t break the bank and provides you with some definite peace of mind.
  4. “Hybrid Hosting” – One of the unique and market-first offerings that GoGrid provides is “Cloud Connect” which is the ability to connect cloud front-end infrastructure with physical back-end infrastructure. The advantage of this might not be immediately apparent to many users, however, as a “best practice” sometimes you need to think “outside the box” whether that box is physical or virtual. By setting up your front-end environment using the cloud (scalable, dynamic, elastic, etc.), you can optimize your web server environment for traffic and redundancy. Using physical boxes in the backend allows you to have additional services (like managed backups or security enhancements), thus making your infrastructure more secure and reliable.
  5. Due Diligence – Regardless of your infrastructure, datacenter or hosting environment, take some time right now to figure out your IT strategy and Best Practices. Have you covered the 4 points listed above? The Cloud might not be the end-all solution for you but it does provide an alternative to traditional methodologies and practices. If you are only in the Cloud, think about putting some of your data or services on physical hardware or backing it up to a remote location. If you are using purely physical servers, you might want to think of using the Cloud as a failover or secondary site. One way or another, look to diversify your infrastructure.

Failures will happen, Cloud or not. My hope, however, is that before people start blaming Cloud Computing for issues that are obviously NOT actually related to the Cloud, they sit back and think about what they are saying. It’s easy nowadays to find a scapegoat and to blame something that is relatively new. In my opinion, by not fully understanding the complexity of the issues and immediately jumping to conclusions, users actually are doing themselves a disservice and come off sounding inexperienced or lacking full knowledge or even the entire picture. The Cloud is not a crutch, nor a panacea for all things IT. It is, however, a viable option or strategy that IT professionals should seriously consider when evaluating their offerings and re-architecting their solutions for resiliency.