Perfect Example of how GoGrid would have "saved the day"

January 15th, 2008 by - 6,271 views

With the MacWorld Expo 2008 hitting the Internet today, many users were looking for a good way to get live updates from the Steve Jobs’ Keynote Address. There were many sites offering the traditional “write and update” blog posting method where the blogger continually update their blog post. Those sites actually turned out to be slow and with spotty service. Even the big names like Engadget and Gizmodo and C|net had issues of demand.

Recently, I tested out a new service from whose service allows for the embedding of live-blogging within a blog post. It’s actually a pretty well thought out, feature-rich service that we may use in the future at our local Meet-Ups like SFBeta or SFNewTech. However, there was one part of the service that they didn’t “think out” very well today…that of capacity.

I believe that several sites were planning on using CoverItLive’s service during the Keynote address (sites like Unfortunately, when I went to look at GeekBrief, it simply did not load. So, digging deeper, I looked to see if perhaps CoverItLive was showcasing some of today’s Apple Live-Blogging events. What I was greeted with on their site was this:

Oops - CoverItLive

“Global demand exceeded our capacity.” Those words hurt. They hurt CoverItLive and they hurt all of their customers who were planning on using the service to cover this event. Again, let me reiterate that I believe that CoverItLive seems to be a great product offering. It just seems that their demand forecasting needs a bit of work.

So, where would GoGrid have helped? As I see it, in a couple of ways:

  1. The ability to quickly deploy new web servers in just a few minutes
  2. To only pay for the outbound bandwidth that was used (during the event)
  3. The ability to delete servers once the event is completed
  4. Setting up a mirrored or back-up environment to direct other traffic to

And this is only with the GoGrid version launching shortly. (Sorry, but I can’t reveal future features as of yet.). Perhaps as other companies begin offering services that need rapid scalability, they will take the time to “plan ahead” and look towards virtualized server hosting as a saving grace.

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Michael Sheehan

Michael Sheehan, formerly the Technology Evangelist for GoGrid, is a recognized technology, social media, and cloud computing pundit and blogger who writes regularly about technology news and trends.

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